AIR MILES ANNOUNCES NEW NATIONWIDE PARTNERSHIP WITH DOLLARAMA

New enhancements to the AIR MILES Reward Program highlight expansive earning and smart-shopping opportunities for collectors

TORONTO, July 12, 2023 /CNW/ - On the heels of BMO's successful acquisition of the AIR MILES® Reward Program (AIR MILES) last month, and the accompanying commitment to reinvigorate Canada's most recognized loyalty program, AIR MILES today announced the first of several program enhancements including a new partnership with leading Canadian value retailer, Dollarama, and a new innovative way for collectors to earn Bonus Miles through receipt scanning technology.

Faced with rising prices, inflation, and the accompanying cost of living, Canadians are turning to loyalty rewards programs to seek better value for every dollar spent on quality goods. With Dollarama boasting over 1,500 stores across the nation, the partnership, which kicks off on August 7, will provide AIR MILES collectors with an earning experience at a recognized value retailer and is aligned with AIR MILES commitment to continuously add new partners to the vast coalition and invest in new ways for collectors to earn and redeem.

In addition, AIR MILES also announced a new, innovative way for collectors to earn Bonus Miles on everyday products at select major grocers through AIR MILES Receipts. The program, launched in Atlantic Canada with plans to expand nationally, allows collectors to snap a photo of their eligible grocery receipt in the AIR MILES App within 14 days to collect Bonus Miles on qualifying purchases.

"Our promise to Canadians, especially in this tough economy, is to provide the most flexible and expansive ways to earn on everyday purchases," said Shawn Stewart, President, AIR MILES Reward Program. "These announcements are the first of many in the coming months that are expected to refresh the AIR MILES Reward Program and empower Canadians to get the most out of every dollar spent."

To highlight these and other earning and redeeming opportunities for collectors, AIR MILES recently introduced its AIR EVERYTHING marketing campaign which illustrates the five primary ways to earn Miles across hundreds of top retailers and service providers in Canada. The ways to earn include Online through airmilesshops.ca, In-store, Linked Loyalty, Travel, and Credit Card, encompassing virtually every way that Canadians shop. Through AIR EVERYTHING, Collectors will be better informed on how to never leave a Mile on the table.

Details of the Dollarama partnership

The Dollarama partnership allows collectors with a linked Canadian issued Mastercard to earn 10 Bonus Miles when they spend $30 or more in a single transaction in-store at Dollarama until November 6, 2023. This includes all items available for purchase across Dollarama's broad assortment of general merchandise (such as party and office supplies, kitchenware, hardware, toys and apparel), consumables (such as cleaning, health and beauty, pet, snacks and other food products) as well as seasonal items. In addition, BMO will offer BMO AIR MILES credit card holders the opportunity to earn 5x the Miles on purchases at Dollarama, providing enhanced value to its cardmembers until November 6, 2023. More to come on this exciting partnership. Terms apply.

To learn more about the Dollarama partnership and the new AIR MILES Receipts, visit airmiles.ca or download the AIR MILES App today for more.

About the AIR MILES Reward Program

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households.

AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country. This activity powers an unmatched data asset that, along with world-class analytics and marketing capabilities, enables clients to accelerate marketing activities and ROI. It's the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online, through AIR MILES Cash at participating partner locations.

About Dollarama

Dollarama is a recognized Canadian value retailer offering a broad assortment of consumable products, general merchandise and seasonal items both in-store and online. Its over 1,500 locations across Canada provide customers with compelling value in convenient locations, including metropolitan areas, mid-sized cities and small towns. Select products are also available, by the full case only, through its online store at www.dollarama.com. Its quality merchandise is sold at select fixed price points up to $5.00.

SOURCE AIR MILES Reward Program

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