He tells Guitar International: �I was making my Ascension Heights album when I received three telegrams, which I still have, from Jimmy and his manager Peter Grant.
�They expressed an urgency for me to get in touch with them, saying, �Great news for you�. I called them from our local phone box � we didn�t have a phone in those days � and Jimmy said he wanted to reform the band under the name the New Yardbirds, and hit America, and asked if I would be interested.
�Wait for it� I said no. I was writing and playing on my own album at that time so it seemed like the right choice.�
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http://rocknewsdesk.com/world-news/why-i-refused-to-join-led-zep/1456/