We arrived at 7pm last night, was told that the wait was an hour and 20 minutes and sure enough it took that long to sit and eat. But here's the thing, whilst queuing we saw empty tables, the table where we sat at their...bar area was bright and comfortable and we would have traded places to eat there rather than the very dark basement. Why not offer up those four big bright tables to customers to eat and manage the crowds better? Why is the basement so so dark? The food and service is good, there is no denying that. The house chat, black lentil dahl and gunpowder potatoes being our favourites but around West London there are many cafe type restaurants offering the same type of Indian street food for a fraction of the price where you can walk in and get seated immediately. Admittedly they take bookings up to 5.45pm and off peak you could get a table without queueing although we have booked on occasion and still waited up to 20 minutes for the table to be cleared but I still struggle to understand why during peak times, Dishoom does not take bookings and worse why they haven't found a better system to address the queues. I actually think it is to create hype and it appears to be working. No disrespect to their marketing strategy; business is business but it is only a matter of time before a competitor doesn't capitalise on this gap in the Indian street food market. For now Dishoom is in a great catchment area and that seems to be working for their concept. Good luck to them and I mean that sincerely.More