Stop overcomplicating things and making things worse. Take this approach to a simplified Meta ads strategy for optimal results…
Advantage+ Audience vs. Original Audiences
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
Meta Ad Library: A Detailed Guide
The Meta Ad Library was first introduced in 2019 to provide more transparency. Here’s a guide to understand how it works and how to use it.
Results: Testing Quality Leads from Instant Forms vs. Website
Do Instant Forms generate lower quality leads than website forms? That’s the assumption, but my test reveals it may not be true…
A Guide to Dynamic Creative in Meta Ads Manager
While Dynamic Creative was introduced in 2017, it’s possible that this feature has never been more relevant. Here’s how to approach using it.