Preorders: BHphoto, Adorama, Amazon.

Press text: Epxlora.

Sony shared the PDF’s disclosing their long term plans for each business segment. Here are some interesting notes:

• Sony wants to increase the camera business sales by 8% a year til 2026
• Sensor share revenue should increase to 60% til 2025
• They expect sensor sizes to increase on future high end smartphones
• They expect the Image Quality of smartphones to come “close to a human eye” through the use of larger sensors and AI

via DClife

Dear SAR readers,

First the important things: health is fine and that is the only thing that matters.

But in the last 10 days many “bad” things have happened in my personal life and I am forced to work a lot on these issues. It is normal to have these contingencies, I have had them in the past and more will happen in the future. But I am writing this on SAR because I feel that this time may affect my writing on SAR. It might happen that I cannot update SAR for 1-2 days.

In Italian there is a saying, “Piove sul bagnato,” which I think can be translated to something like “when it rains, it pours” It means that bad news often happens all at once. This is the case now and I can only share one of them publicly:

For 15 years I worked on building the CUBE camera and realizing unique 1×1 meter big photos on Ilfochrome (direct positive images without negative and therefore one of a kind). We created 300 such images but now 38 of those photos got destroyed by a flooding. So I have to work to save all other photos and this is one of the issues keeping me super busy.

Here is the damage one of the Ilfochrome images (the violet part shows the layers blowing up and destroying the color info):

Sony will have some announcement soon, so I will try to still work at last to get the rumors. You can help me out on this and share the rumors you find or hear by using this contact box or by contacting me at sonyalpharumors@gmail.com. Thanks!

You can find the APP on Google Play. This is what it does:

Connect your camera* over Bluetooth with this app and focus bracketing won’t be a problem anymore. Fast and reliable. Focus Bracketing can be completely customized: pick the focus step, the number of pictures you want and the app will do the rest.
Advanced options: Focus Rewind, Focus Test Mode and Pre Bracketing Steps make this app the most advanced companion for professionals. Compatible with external and internal Flash.