Name of the Game, formerly known as Wisconsin Active Sportswear, is the ultimate destination for Badger fans in Madison, WI. With its headquarters located at West Towne Mall, this store offers a wide range of merchandise and apparel for supporters of the University of Wisconsin. Whether you're looking for clothing, accessories, or memorabilia, Name of the Game has everything you need to show off your Badger pride.
As the go-to spot for all things Badger-related, Name of the Game is a must-visit for any fan. With its convenient location and extensive selection, this store is the perfect place to find the perfect gear to support your favorite team.
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