Bing, with a lot of work, has managed to escape the graveyard of Google competitors.

This breakthrough comes after years of reimagining itself to capture the attention of web users.

It has changed a lot since its early life in the fluctuating landscape of search engines past and present.

Bing is familiar to American audiences.

It has the reputation of being the fourth most valuable search engine and provides fodder for the argument that there is finally an alternative to Google.

However, the data confirms that users view other popular sites like Google and Facebook through Bing; It only reflects how practical Bing as a search engine could be, especially for advertisers and marketers.

So as one can see, this audience can be tapped by analyzing the latest Microsoft Bing statistics in 2024, consisting of more mature users who have a significant household income.

Key Bing Statistics 2024

• With a 3.14% market share, Bing is the second largest search engine globally. 
• Bing gets more than 1 billion unique visits per month.
• Bing has over 100 million daily active users.
• Microsoft generated $8.53 billion in search advertising revenue as of 2021.
• Bing has a 38.46% market share among US console users.
• Over 85% of Bing’s traffic comes directly.
• Google is the most searched word globally on Bing.

Detailed Microsoft Bing Statistics in 2024

1. With a 3.14% Market Share, Bing Is the Second Largest Search Engine Globally Every Month

Microsoft’s Bing, with a jump of 0.67% since the previously seen market share of 2.47%, still has a fraction of 3.14%, of which Google has and needs to go a long way.

2. Bing Receives More than 1 Billion Visits per Month

As per the fiscal year 2021, Bing figures from various sources show that it is second to Google’s market share.

However, Bing has over a billion visits per month, and millions of Bing searches are performed daily.

Since introducing their new AI chatbot, Bing has seen an uptick in usage, now reaching 100 million daily active users.

This has given Google something to think about.

3. Microsoft Generated $8.53 Billion in Search Advertising Revenue as of 2021

In 2021, statistics showed that $8.53 billion was generated from advertising revenue. A 10.2% increase from $7.74 billion in 2020. Microsoft has a variety of different search ventures.

The company search business includes Microsoft advertising and several external partnerships.

4. Bing Has a 38.46% Market Share Among US Console Users 

At the same time, the Microsoft Bing app was also released on Xbox, which was a year ago. Bing has a 38.46% market share among US console users which means users can now search the web through their console.

The app combines Microsoft Bing data on games with information such as in-game progress from the console to give users the full search results experience on their devices.

However, most users who visit Bing.com are developer software and are interested in programming, according to the SimilarWeb.com website. There are other interest areas, including consoles, electronics, and accessories.

5. Desktop Search Market Share Worldwide Has Increased By 1.15%.

From the start of 2020 till November 2021, the Desktop search market share worldwide has increased by 1.15%.

Statistics showed at the start of the fiscal year, it was 5.17% whereas you can see below in the chart it has increased to 6.32%, which is a good sign.

6. Bing is Now Accessible in 105 New Languages

Bing is now accessible in 105 new languages as of October 2021. It includes German, French, Italian, Russian, and Spanish, such as Isizulu, Afrikaans, Igbo, and some Indian languages, such as Hindi, Kannada, and Tamil.

7. Bing Accounts For About 7% of the Global Search Market…

… according to an alternative source. This contradicts the previous 3% figure.

These statistics showed that it accounted for about 7% of the global search market as of September 2021. With an undisputed 86.64% market share, Google is still the leader.

However, other sources estimate that this market share is more in favor of Google. For example, it currently accounts for only 2.7% of the worldwide search engine market, according to Backlinko.

8. Bing Ranked 28th in Global Internet Engagement

According to Alexa, Bing has ranked 28th in global Internet connectivity. In the recent 90 days, this is up to one spot. In the US, Bing was ranked 9th, with the more significant part of visitors coming from the United States (46.3%).

At the same time, Bing.com is ranked only 30th in terms of traffic rank according to data shared by SimilarWeb as of September 2021. Concerning Category Rank (Search Engine), it is ranked 3rd as of September 2021.

9. One-third of Bings Traffic Comes From The US

Statistics proved as of September 2021, about a third (31.31%) of its traffic comes from the United States, followed by China (23.77%), Germany (4.12%), Japan (3.93%), and the United Kingdom (3.88%).

Although Alexa estimates a significant share comes from the US (46.3%), its calculations also show that 4.9% of Bing’s visitors come from China while India brings in 7% and leads.

10. One-word Searches are Most Popular

In the global search engine market where Google still dominates, regardless of query length, interestingly, Bing was used as the most searched one-word throughout.

On the other hand, Google’s market share as a search engine was larger, especially for longer search queries.

11. Visitors are Spending Less Than 3 Minutes on Bing Daily

According to Alexa and Similarweb, a visitor’s average time on Bing.com per day is 2 minutes 51 seconds. As of September 2021, it is estimated that the average visit duration to Bing.com was 7 minutes and 8 seconds.

Statistics estimates pages per visit at 5.42. However, SimilarWeb lists their average visit duration as more than double.

12. For Product Research, Microsoft Search Network is Preferred 

Statistics show that 55% of searches on the Microsoft Search Network used it for online product research. Brand discovery also made up a significant part with 38% of searchers.

By 60% of the popularity in the US, the product research was more made using the search engine in the US alone while in the UK product research stats show 65%.

13. Network (Microsoft) is More Popular Among Men

About demographics, Microsoft Search Network data shows that search engines are used more frequently by men. More than half (56%) of searchers identify as male, while 44% identify as female.

Most users are also under 45 (73%), while more than half indicated married with children (53% and 58%, respectively).

14. 34% of Users That Use Microsoft Search Network are College Graduates 

According to online statistics, 34% of searchers who use the Microsoft Search network have graduated from college. It is also reflected when you analyze demographics based on income.

Statistics show that 40% share in household income places them in the top 25%.

15. Microsoft Earns $8+ Billion in Search Ads Revenue

Microsoft’s global search advertising revenue has become more accurate year on year than it has been for five years.

In the 2021 fiscal year, data from Statista shows that revenue is generated from search advertising was approximately $8.53 billion. In search advertising, Microsoft generated $7.74 billion in 2020.

Though, Bing cannot be credited for the total amount because Microsoft Advertising and other external partnerships are also part of Microsoft’s search business.

16. Microsoft Search Network AAudiences have more purchasing power

The Microsoft search network that supports Bing Web Search, AOL.com, and Yahoo! Represents the visitor!

Web searches spend almost a third (29%) more online than the average Internet searcher when they shop through their desktop computers.

17. Microsoft is the Second-Largest Company In The World During 2021

Statistics show that with a market capitalization of US$ 1,966.6 trillion, Microsoft will be the second-largest company in the world in 2021.

Google’s parent company Alphabet was only in fifth place with US$1,538.9 trillion.

As of April 2021, the largest company was Apple. While Apple and Microsoft aren’t competing on search engines, you don’t need to know much about computers and software to know that Microsoft and Apple have been rivals for a long time. 

Market capitalization should not be confused with market value on the sidelines. The term Market capitalization refers to the total value shares of a company based on its value.

Market value is broad and looks at its overall value and its worth. Various factors can affect market value, including corporate debt, the market environment, and profitability.

It is helpful to determine if shares are overvalued and settle on a price when a company needs to be sold.

18. Bing Has Attracted Half a Million Advertisers 

Through Microsoft advertising, Bing has attracted half a million advertisers, according to data shared by MRS Digital. Although Google is still the preferred option, Bing has the advantage that there isn’t nearly as much competition.

19. Over 85% of Bing’s Traffic Came Directly

As of September 2021, Bing’s primary traffic source was direct traffic, while the second-largest traffic source was referrals accounting for over 8% of its desktop traffic.

The top directed sites are:

• MSN.com with (47.58%); 
• rewards.Microsoft.com (8.82%);
• Organic Search results 2.69% organic;
• 0.23% paid.

The top paid keywords were:

• Canva;
• Bing;
• Youtube.com.

The top organic keywords were:

• Bing;
• Bing map;
• Bing Translator;
• Bing pictures.

Atleast As of September 2021, the analysis showed that display advertising was only 0.21%. 1.85% of its traffic is attributed to social. YouTube was the most significant source (51.41%), followed by Facebook at 18.3% and LinkedIn at 7%.

20. Google is the Most Searched Word Globally on Bing

No matter how strange you may find it, people use Bing to see Google and their numbers. Globally, the keyword Google has claimed the highest search volume of 40,958,757, according to Ahrefs data.

It is followed by YouTube (35,279,042) and Facebook (28,550,537).

There are other popular keywords which include:

• Amazon;
• Gmail;
• Yahoo;
• eBay;
• Hotmail;
• Netflix;
• Facebook login;
• Google Maps.

The search results are not of a difference as you can look; their differences between the US and global searches are most minuscule. Around 70% of the 100 top US searches also appear on the list (globally).

Find out below the searches popular globally, except in the US:

• Outlook;
• Google Chrome;
• Daily Mail;
• YouTube Music.

An interesting observation from Ahrefs is that this data shows that users are downloading Google Chrome via Bing; this indicates that many people are dissatisfied with the browser (Google Chrome) and are managing well with Bing.

21. On Bing, Facebook is The Most Searched Word in The US

In the US alone, the most search query, if you’ll find it on Bing, will be Facebook as of 2021. It claimed a discovery volume of 12,983,821.

It is followed by YouTube (11,452,722) and Google (8,060,698). Yes, people are searching Google through Bing.

There are other popular keywords which include:

• Amazon;
• Gmail;
• Bing;
• Yahoo;
• News for you;
• Top stories;
• EBAY.

From the statistics, one thing is clear the question of those who are branded prevails more. As mentioned, the data shows that most searched queries were about well-known brands, which are more than 60%.

According to Ahrefs, many of these search queries were navigational and branded. For example, the search volumes for Facebook and Gmail login were 3.2 million and 1.3 million, respectively.

22. 8% of People Used Google Before Bing

Data shared by Alexa shows that 8.35% of its visitors viewed its biggest rival – Google – before turning to its search engine.

Interestingly, 7.56% visited Google immediately after visiting Bing.com.

23. Bing’s Bounce Rate is Between 28 to 38%.

Alexa estimates that bing.com had a bounce rate of 28.5% over the past 90 days. On the other hand, SimilarWeb suggests it could be up to 38% which is still perfect.

It is excellent if it is anything between 26% and 40%, according to SEMrush.

24. In 2021, Bing Hit 71 as Their Recorded Customer Satisfaction Score

According to the American Customer Satisfaction Index findings, released in 2021, Bing’s customer satisfaction score was 71. In 2020, it had a similar score.

Its highest ever score was 82 in 2011 when it was 82. It had since declined steadily, except in 2016 when it jumped from 72 to 75. The only other search engine with a score less than 71 is AOL with 69.

On the other hand, Google has a customer satisfaction score of 79. It has never dropped below 79 in the last five years.

25. Bing Was Ahead of Google With Its COVID-19 Interactive Map

Although we see Google setting its rhythm and pace, one instance where Bing stood out was through the Interactive map letting its users access crucial data about COVID – 19 spread and the number of cases country by country, bringing it ahead of Google.

This vital information contained current active cases, cured cases, and deaths.

According to the tech giant, it draws data from multiple sources, including the World Health Organization (WHO), Wikipedia, the European Centers for Disease Prevention and Control (ECDC), and the US Centers for Disease Control and Prevention (DCD).

The dashboard includes links to relevant videos and news.

26. Search Success Will Depend on Bing’s New Voice Assistant.

More than 80% of Internet users still visit traditional text-based search engines every week, according to GWI.

As mentioned, Google remains the go-to web domain for the vast majority.

However, more and more people are adding new search behaviors to their daily online activities, one of which is voice search.

GWI also reports that approximately 25% of all Internet users aged 16-64 use voice assistants such as Alexa and Siri every week. It is exceptionally high in India and China.

More than 30% of Internet users have indicated using the voice search assistant to collect information in the past seven days.

Many leading brands are taking advantage of these voice searches, making them stay one step ahead of the competition.

In September 2020, Bing introduced its voice search feature to use their voices to ask questions. Just one touch on the microphone icon in the search box, and you are all set to ask your question. 

27. Bing Has Partnered With Shopify

Microsoft Bing partnered with Yandex and announced in October 2021 that it would partner with Shopify to increase product selection for shoppers.

Through the Shopping tab on Microsoft Bing, shoppers will be able to view a broader range of products as well as better deals and prices.

Not only this, but they will also be able to check out through the shopping tab on the search engine. The company also plans several more purchases to provide a convenient shopping experience on the Microsoft Bing blog.

Conclusion

You probably didn’t need to read these Bing statistics to know that Google was still the preferred search engine in 2024.

It gets more monthly visits with a considerable market share and, not the least, high brand value. 

However, Microsoft, which developed and owned Bing, is still bigger than Alphabet, Google’s parent company.

Also, Bing launched an exciting initiative IndexNow which looks promising.

According to Microsoft, large companies such as eBay, LinkedIn, MSN, and GitHub have already indicated that they plan to migrate to Index Now via the Bing URL submission API.

It does not appear that Google will participate in this initiative.

Sources