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Extreme Ownership: How U.S. Navy SEALs Lead and Win Hardcover – October 20, 2015


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The #1 New York Times bestseller

Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.

Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

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Editorial Reviews

Review

“This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader.” ―Roger Ailes, Chairman and CEO, Fox News Channel and Fox Business Network, and chairman, Fox Television Stations

“Leif and Jocko are the real deal. I’m honored to have served with them. They led SEALs in the fight through the hell that was the Battle of Ramadi. This book shows how they did it.” ―Marcus Luttrell, U.S. Navy SEAL and #1 national bestselling author of Lone Survivor

“The smartest, most revolutionary management approach since Jack Welch's Six Sigma.” ―Don Imus, radio host, Imus in the Morning

“Finally, a leadership book that actually demonstrates how to truly lead. Riveting, engaging, and free from the usual cliché platitudes, this book is strikingly impactful and will dramatically improve leaders of all types.” ―Amy Brandt Schumacher, entrepreneur, executive, and philanthropist

Extreme Ownership provides huge value for leaders at all levels. An inspiring and page-turning read, the leadership lessons are easy to digest and implement. It provides a powerful SEAL framework for action to lead teams in high-stakes environments. This book made me a better leader and enabled my entire team step up our game!” ―Jared Hamilton, founder and CEO, DrivingSales

"One of the best books on leadership I've ever read and a tremendous war story book as well." ―Marc Andreessen

About the Author

JOCKO WILLINK is author of Extreme Ownership, a decorated retired Navy SEAL officer, and co-founder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. Jocko spent 20 years in the U.S. Navy SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three's Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the "Ready First" Brigade of the US Army's First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. During his career, Jocko was awarded the Silver Star, the Bronze Star, and numerous other personal and unit awards. In 2010, Jocko retired from the Navy and launched Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win. Clients include individuals, teams, companies, and organizations across a wide-range of industries and fields. Jocko is also the author of the children's book Way of the Warrior Kid and the New York Times bestseller Discipline Equals Freedom.

LEIF BABIN is author of Extreme Ownership, a decorated former Navy SEAL officer, and co-founder of Echelon Front, where he serves as leadership instructor, speaker, and executive coach. A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy, including nine as a Navy SEAL. As a SEAL platoon commander in SEAL Team Three's Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi that helped the "Ready First" Brigade of the US Army's 1st Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated special operations unit of the Iraq War. Leif returned from combat as the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped SEAL leadership training to better prepare SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force. He is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart. In 2011, Leif left active duty and co-founded Echelon Front, a leadership consulting company that helps others build their own high-performance winning teams. Clients include individuals, companies, and organizations across a wide-range of industries. Leif speaks on leadership, U.S. military strategy, and foreign policy matters. His editorials have been published in the Wall Street Journal and he has appeared on a variety of national television news and radio programs.

Product details

  • Publisher ‏ : ‎ St. Martin's Press; First Edition (October 20, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1250067057
  • ISBN-13 ‏ : ‎ 978-1250067050
  • Reading age ‏ : ‎ 1 year and up
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 5.75 x 1.25 x 8.5 inches
  • Customer Reviews:

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
36,892 global ratings
War stories with lessons for business leaders
4 Stars
War stories with lessons for business leaders
The CEO and COO of my company highly recommended this book. As a combat veteran (with the scars to prove it) and someone in business now, I looked forward to reading the book.The authors, Jocko Willink and Leif Babin, served as Navy Seals in some of the toughest fighting the US military has seen in many years, the fight for Al Anbar in Iraq.First, Jocko and Leif are real heroes, and their actions both during and post combat are to be lauded.The format of the book is that each substantive section has a relatively lengthy war-story as a set-up, and then, a pithy lesson, and then, how one might apply the lesson in the business world.The central theme in the book is that leadership as exemplified by extreme ownership wins all in combat and in business.The specific lessons are: (in my own translation) extreme ownership, no bad teams - only bad leaders, believe, keep egos in check, support one another, keep things simple, work on the most important things, power down to subordinates, plan, managing up is as important as managing down, be brave in the face of uncertainty, and be disciplined.Sheeeewwww! That is a lot to take in. There are so many different lessons, and they are often at odds, Jocko and Leif say that you have to balance things. It is kind of like saying, "don't be too hot or too cold." Well, yes, with advice like that, you can never be wrong, but often you are of limited use.All of the proffered concepts have the potential to be useful, some of them are "truer" than others.The combat stories were the best part, and I'm pretty sure that this was the main reason for the phenomenal sales of the book.Why not five stars? Some of the lessons have limited applicability in real-world business (even in the world of combat based on person leadership experience - I commanded an Army division and served as a battalion, brigade, and echelons above division commander in combat and know something about how this all works).Say this together with me, "Seal teams do not necessarily represent my business." Say it again, Seal teams do not necessarily represent my business.Which lessons from the book almost always apply? They are: keep egos in check, work on the most important things, plan, support one another, and be disciplined. Those work nearly all the time. Which work much of the time? They are: believe, be brave in the face of uncertainty, and extreme ownership. The rest fall into a more limited use category - in other words, they might be useful, but you have to carefully evaluate your own situation before applying blindly.Military lessons are tricky. Jocko and Leif are not alone in overapplication. Simon Simak wrote a book that is also widely lauded called "Leaders Eat Last." In the book, Simon says, "leaders might go hungry, but they won't." The lesson is that good leaders have the loyalty of their subordinates, and they will sacrifice their own food to feed the leaders. It is a noble sentiment, but often as a good leader you do go hungry because your personnel know and believe that you would rather they eat than for them to go hungry on your behalf. Sorry, Simon, you know I love you, but you got the lesson almost right, but not quite.In "Extreme Ownership," the better lesson would be the Albert Einstein quote, "make things as simple as you can, but not simpler." As leaders, I have seen many organizations flounder because the leadership tried to reduce a very complex situation into something simple for ease of understanding. Certainly, the situation in Iraq in 2003-05 fell into this category. The reality was that there was a very complex society with a greatly interdependent economy that the Bath Party held together with charisma and complicated machinations. The dumb downed version was "Saddam was bad. Saddam was a Bathist. All Bathists are bad. Throw all the Bathists out, which led to over a dozen years fighting an insurgency - that never had to be.Another modified lesson is "delegate what you can, not what you want to." I have seen many a business leader put faith in subordinates to undertake complex tasks that the subordinates honestly thought that they could do, but they did not know what they did not know, and the leader blindly trusted them. This hard lesson is especially true today when ten minutes on YouTube makes every new employee think that they can do the most demanding and complex task the way that the expert did in that cool video. Leaders need to be discerning and excel in mentoring and be able to say things like, "how about if we work together on it." Do this complex project in chunks, and I will help with quality assurance and some guidance and training. Then, follow-up in a supportive, kind way. Everyone wins.Perhaps the most egregiously overapplied lesson from the book is that "there are no bad teams, there are only bad leaders." In both business and in combat, I found that nearly every organization has personnel who are simply unsuited to doing some of the hard jobs required. By the by, at least at the beginning of the war, this was nearly independent of rank. Some of my most senior officers and enlisted personnel were the most incompetent and (really) cowardly. If you want your organizations to succeed then sometimes these personnel must be either removed or at least neutralized.A final caveat, in truly elite, business organizations, one huge mistake that I have seen leaders make is that they try very hard to make their very bright subordinates feel special by repeatedly praising them and telling them they are the best in the world. Pride cometh before a fall. The lesson to keep the egos in check means all the egos, not just the leaders. Military personnel in general and our special forces folks in specific go through a period where they get the stuffing knocked out of their egos. Those periods are called boot camp and qualifying courses. There is not an equivalent in the civil, business world in today's environment, but there should be. We used to start workers at all levels off in a probationary status whether that was the mail room, the copy room, receiving, or some other, vital, but ultimately hard to get wrong job, and then, once they showed that they could keep their ego in check, they were allowed to progress up the chain. There is great wisdom in that.Why would these very bright and very motivated leaders, Jocko and Leif, have gotten some of this wrong? Well, look at the units they served in. They were with Seal teams. Guess what? That's right, seal teams are not really good representatives of organizations in general.There is much good in this book, and I recommend it, but read it for the story value, and then, be more than a bit reticent about blindly applying the lessons to your own organizations.
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Top reviews from the United States

Reviewed in the United States on March 9, 2024
Jocko & Leif offer a compelling, no-nonsense leadership approach in Extreme Ownership, based on their real-world combat experience as U.S. Navy SEAL officers. The book presents a powerful framework for embracing 100% ownership and accountability for the actions of your team, whether they result in success or failure (even if it means getting fired). They emphasize how to turn failures into growth rather than blaming yourself, others or any other external factors. They also describe how “the best leaders are not driven by ego or personal agendas [but] are simply focused on the mission and how to best accomplish it.”
Each chapter starts off with description of a real-world combat scenario followed by an explanation of “principle” i.e. what they learned / how their leadership developed as result of that scenario and ends with an “application to business” section in which Jocko or Leif explain how they helped company executive(s) tackle a similar leadership challenge in the corporate world (through their consulting business, Echelon Front).

KEY TAKEAWAYS:

• Always acknowledge mistakes and admit failures, take ownership & establish a game plan to WIN.
• “No bad teams, only bad leaders” because “leadership is the single greatest factor in any team’s performance [and] the leader’s attitude sets the tone for the entire team.”
• Check your ego; humble leadership builds trust. Be confident not cocky… nobody is too good to fail.
• Prioritize and execute through the fog of war to focus on the highest priority tasks (first) that maximize mission impact.
• Decentralized command – trust & empower junior leaders to make decisions and take ownership of those decisions. Allows senior leaders to focus on the big picture.
• Every team member must understand the commander’s intent, overall mission, and their role in it. They shouldn’t always be asking the why behind the team’s actions.
• “Remember: the enemy gets a vote.” Never take anything for granted or assume positive outcomes. Plan and prepare for contingencies.
• Leading UP and down the chain. If your team is not performing or your supervisor is not understanding, check yourself first. You are responsible for communicating simply, clearly and concisely to ensure they understand. Don’t expect people to read your mind.

Extreme Ownership is a must-read for anyone striving to become a more disciplined, decisive, and selfless leader who intends to maximize the potential of their team. Jocko & Leif’s straightforward advice and real-life examples make their book a valuable resource for leaders at all levels (in any industry).
6 people found this helpful
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Reviewed in the United States on August 6, 2023
Even though I am well into my senior years my voracious reading passion is as strong as ever, especially if it has anything to do with the U.S. Navy SEALS. Whether it is their superior fitness programs, realistic combat techniques, great swimming methods, warrior philosophy or their fantastic leadership principles, I have attempted to read everything I could find about these Special Forces Warriors. This is why when I saw this fantastic 322-page hardcover edition of (Extreme Ownership: How the U.S. Navy SEALS lead and win by Jocko Willink and Leif Babin) on Amazon I had to purchase it.

This is the kind of leadership book that once you begin to read it; it is difficult to put down. This book explains how the SEAL leadership training principles apply not just to combat situations, but these same rules apply to business success and just living a full and productive life.

The basic philosophical principle is simple really, but like everything in life, “the devil is in the details.” “Extreme ownership” as the combat experienced authors define it, is not making excuses and blaming mistakes made on everyone else, but taking full and complete responsibility when they are the assigned to lead their men and women.

I found it interesting in this book how some so-called business leaders seem to refuse to accept the “extreme ownership” philosophy and stubbornly kept blaming everything and everyone else. In my experience, as both a regular Navy veteran, and a retired law enforcement officer, good leaders lead from the front and take full responsibility for their decisions.

I love the way the authors provided examples taken from their actual combat experiences to show the importance of good leadership decisions, and they show how these very principles apply to business problems. The three parts in this excellent book covers the following: “Winning the war within, laws of combat, and sustaining victory.” There are also several very interesting color and black and white photographs included in this volume.

If you are willing to face reality when it comes to taking complete responsibility in your leadership role this is a book that should be your reference source. I have read numerous other books on leadership principles, and this is one of the best ones I have read in decades.

If you are blessed (or some might say cursed) with the responsibility of leading people, this book should be in your personal library as a reference and inspiring source.
Rating: 5 Stars. Joseph J. Truncale (Author: Tactical Principles of the most effective Combative Systems).
28 people found this helpful
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Reviewed in the United States on April 3, 2024
Thus book is incredible. The 10 jey points are well explained. I participated in a video seminar with one of the Echelon Front team and then read the book. Dynamic. Applicable to military, business, and personal life. Wished I had read it 30 years ago.
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Reviewed in the United States on May 13, 2024
My 2nd time through this book. Lots of great actionable information. I need nine more words to leave this review.

Top reviews from other countries

Amazon Customer
5.0 out of 5 stars A solid and straightforward book. Read it.
Reviewed in Canada on April 2, 2024
Of course, I liked it. The book was written by two great men who earned the right to wear the SEAL insignia. They wrote this book for us who didn't earn the right to wear the SEAL insignia. Let us be thankful for the brief, concise, and exact pieces of advice how to act or think when we face a challenge.

Their wisdom came from the horrible battlefield, but the lessons can be applied in our civil life.
João Vieira
5.0 out of 5 stars livro obrigatório para líderes
Reviewed in Brazil on February 2, 2024
Esse é um livro de cabeceira para líderes ou futuros líderes. Quem realmente quer ser um líder de alta performance, deveria ler esse livro.
Chelymorales
5.0 out of 5 stars Buen libro
Reviewed in Mexico on August 20, 2023
Es buen libro y de buen material
Deligné Guillaume
5.0 out of 5 stars Interesting - Delivers its promesses
Reviewed in France on February 14, 2024
Good books with its own kind of advises
Miguel Palanga
5.0 out of 5 stars Leadership
Reviewed in Italy on January 13, 2024
One of the most complet books I've ever read about leadership