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There��s a rule in politics or at least there should be: Never get into a fight with Big Bird. You end up spitting out feathers, and the 8-foot fowl just strolls away singing about the alphabet.
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In the 2012 election, Mitt Romney repeatedly argued for cutting public-TV subsidies and having the beloved character share the screen with ads �X ��I��m afraid Big Bird is going to have to get used to Kellogg��s Corn Flakes�� �X opening himself to attacks that he cared more about Wall Street than about ��Sesame Street.��
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In November, Sen. Ted Cruz, R-Texas, became the latest pol to find the big yellow target irresistible. After the Twitter account for Big Bird announced that the character had gotten a COVID-19 vaccine, following a CNN and ��Sesame Street�� town hall on vaccines for kids, Cruz called the tweet ��Government propaganda�Kfor your 5 year old!��
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Leave aside the dubious claim that promoting childhood vaccination, a cornerstone of public health and schools, is ��propaganda.�� Disregard how Cruz ignores that Big Bird was promoting the measles vaccine a half-century ago. And forget that, for decades, liberal and conservative parents have loved ��Sesame Street�� for its noncommercial wholesomeness.
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Cruz was at least on to one larger truth: ��Sesame Street�� is political, and it has been from the beginning.
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It is political not in a partisan sense but because the way we teach and protect children �X and choose which children to teach and protect �X is inevitably bound up in politicized ideas.
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��Sesame Street,�� which premiered in 1969, was the project of Joan Ganz Cooney, a TV executive who was originally more interested in the civil rights movement than in education but came to see the connection between the two. ��The people who control the system read,�� she once said, ��and the people who make it in the system read.�� And she believed that the best way to get the kids of the 1960s to read, paradoxically, was through TV.
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��I saw it as a political show,�� says Sonia Manzano, who played Maria, because of its casting and its determination to raise conversations that kids�� TV wasn��t used to having.
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