Allure Best of Beauty Awards 2023: See All 391 Winning Products | Allure
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Best of Beauty

Let us introduce you to the 391 products that earned our utmost trust — and ultimate seal of approval — this year.

Skin

These fancy face creams, serums, and exfoliators elevate your medicine cabinet — and your skin.

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

  • Best Multitasking Serum

    Olay Super Serum

  • Best Rich Facial Moisturizer

    Caudalie Premier Cru The Rich Cream

  • Best Cream Facial Cleanser

    EltaMD Oil-in-Gel Cleanser

  • Best Exfoliating Toner

    Benefit Cosmetics The POREfessional Tight 'N Toned: Pore-Refining AHA + PHA Toning Foam

  • Best Mineral Facial Sunscreen

    La Roche-Posay Anthelios 50 Tinted Mineral Ultra-Light Fluid Sunscreen

  • Best Clarifying Mask

    The Outset Purifying Blue Clay Mask

Hair

These are the very best ways to lather, rinse, condition, volumize, smooth, and color. And repeat.

  • Best Volumizing Spray

    Nexxus Unbreakable Care Root Lift Thickening Spray

  • Best Dry Shampoo

    Olaplex No. 4D Clean Volume Detox Dry Shampoo

  • Best Volumizing Mousse

    Color Wow Xtra Large Bombshell Volumizer

  • Best Scalp Tonic

    Drybar Crown Tonic Pre-Shampoo Scalp-Balancing Cleanser

  • Best Purple Shampoo

    Dove Love Your Silver Sulfate-Free Purple Shampoo

  • Best Twisting Cream

    TPH by Taraji Twist and Set Moisture-Rich Twisting Cream

Splurges

Extravagant lipsticks, gravity-defying hair products, and souped-up skin treatments that live up to the hype — and the price tag.

Tools

Not a pro? Not a problem. These gadgets allow you to nail a perfect finish, every time.

  • Best Skin-Lifting Device

    NuFace Trinity+ Smart Advanced Facial Toning Device With LED Red Light Attachment

  • Multitasker

    Shark FlexStyle Air Styling & Drying System

  • Best Scrunchie

    Slip Small Slipsilk Scrunchies

  • Best Lash Guard

    Tweezerman Lash Guard & Comb

  • Best Eyelash Curler

    Shu Uemura Iconic Eyelash Curler

  • Best Detangling Hairbrush

    Tangle Teezer The Ultimate Detangler Plant Brush

Base

The foundations, highlighters, and powders that make every feature shine (but not too much).

  • Best Powder Highlighter

    Rare Beauty Positive Light Silky Touch Highlighter

  • Best Foundation Stick

    Westman Atelier Vital Skin Foundation Stick

  • Best Contour Stick

    Milk Makeup Sculpt Cream Contour Stick

  • Best Cream Blush Tube

    Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand

  • Best Loose Powder

    Laura Mercier Translucent Loose Setting Powder Ultra-Blur

  • Best Contour Wand

    E.L.F. Cosmetics Halo Glow Contour Beauty Wand

Eyes

For eyes of amazing size and lashes of fantastic length, look no further than these shadows, liners, and mascaras.

  • Best Waterproof Mascara

    Gen See Spectator Sport Mascara

  • Best Four-Color Eye Shadow Palette

    Maybelline New York Shadow Blocks Stacked Shadow Palette

  • Best Black Liquid Eyeliner

    Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner

  • Best Brow Conditioner

    RevitaBrow Advanced Eyebrow Conditioner

  • Best Clear Brow Gel

    Live Tinted Huebrow Clear Setting Gel

  • Best Natural Lashes

    Static Lashes

Lips

The perfect lipsticks (and stains, and pencils, and glosses) to get your heart racing.

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Break throughs

You don't have to be bold to be a boundary-pusher —  and this year's winners are proof.

Nails

These durable formulas won't crack (or chip or fade) under pressure.

Scent

Take a deep breath and prepare your pulse points: Your new signature scent awaits.

Clean

In a murky category of conflicting criteria, these winners meet our (crystal-clear) definition of clean.

  • Best Clean Makeup

    Haus Labs by Lady Gaga Triclone Skin Tech Foundation

  • Best Clean Makeup

    Kosas Wet Lip Oil Gloss

  • Best Clean Skin Care

    Honest Beauty Daily Green Juice Antioxidant Super Serum

  • Best Clean Hair Care

    Mielle Rosemary Mint Scalp & Hair Strengthening Oil

  • Best Clean Body Care

    Nécessaire The Body Exfoliant Bar

  • Best Clean Hair Care

    Fekkai Super Strength+ Collection

Steals

These top performers give us the highest payoff for the most affordable prices ($15 or less).

  • Best Body-Care Steals

    Dove 0% Aluminum Deodorant Spray

  • Best Body-Care Steals

    Olay Hyaluronic Body Wash

  • Best Makeup Steals

    E.L.F. Cosmetics Halo Glow Liquid Filter

  • Best Hair-Care Steals

    Pantene Pro-V Daily Moisture Renewal Shampoo

  • Best Makeup Steals

    CoverGirl Clean Fresh Yummy Gloss

  • Best Skin-Care Steals

    Good Light Luna Pimple Patches

Body

Your body is a temple. All hail these skin-smoothing, moisture-boosting, glow-inducing offerings.

  • Best Liquid Body Wash

    Dove Deep Moisture Body Wash

  • Best Body Wash for Acne

    PanOxyl Acne Foaming Wash Benzoyl Peroxide 10% Maximum Strength

  • Best Teeth Whitening

    Crest 3D Whitestrips Professional Effects

  • Best Chemical Body Sunscreen Lotion

    CeraVe Hydrating Sheer Sunscreen

  • Best Shaving Oil

    Tree Hut Moroccan Rose Shave Moisturizing Shave Oil

  • Best Gradual Self-Tanner

    Bondi Sands Everyday Gradual Tanning Milk

Sensitive

These gentle giants deliver maximum results with minimal ingredients and the mildest approach.

  • Best Moisturizer for Sensitive Skin

    Tower 28 SOS Daily Barrier Recovery Cream

  • Best Sensitive Skin Facial Serum

    Tatcha The Silk Serum

  • Best Fragrance-Free Cleanser

    Neutrogena Hydro Boost Hydrating Gel Cleanser Fragrance Free

  • Best Treatment for Sensitive Eyes

    Skinfix Barrier+ Triple Lipid + Collagen Eye Treatment

  • Best Fragrance-Free Deoderant

    Saltair 5% AHA Serum Deodorant Fragrance Free

  • Best Gentle Exfoliating Facial Cleanser

    Beekman 1802 Milk Scrub Oat & Goat Milk Exfoliating Cleanser

Credits


Models Photographed by: Heather Hazzan

Fashion stylist: Christine Nicholson
Hair: Junya Nakashima
Makeup: Raisa Flowers
Manicure: Sonya Meesh
DP: Grayson Kohs
Production: Jean Jarvis/Area 1202
Models: Angeer Amol, Tess McMillan, Beri Smither
Location: NY Beach Club

Products Photographed by: Bobby Doherty
Prop stylist: Andrea Bonin

Product smears and white line designs: Getty Images