Achieving Sustainable Growth|Tokyo Metro
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KEYWORD 02

Achieving Sustainable Growth

We will strengthen our revenue base through proactive development of our business, as well as through the development and introduction of new technologies, helping us to achieve sustainable growth going forward.

1

Initiatives that Address Passenger Demands

In addition to addressing the diversifying needs of our passengers, brought about by changes to the social structure of Japan, including an increase in the number of foreign visitors using our services and an aging population, and in anticipation of fewer people using rail travel due to a declining population and work-style reforms, we will also promote initiatives that allow a greater diversity of passengers to use our services

Improving Marketing Functions

In order to provide services that can accurately address a diversifying set of passenger demands, we will use the data held by the Tokyo Metro Group to help improve our marketing functions.

  • Survey-based research of Metro Point Club members

    Scheduled to begin in FY2020

    We will award points to members who fill out the survey, which we will then use to help improve the appeal of the Metro Point Club system and to create opportunities for excursions.

  • Implementation of various sales promotion-type activities tailored to passenger demands

    We will conduct marketing analysis by utilizing data and realize product development and information transmission according to customer needs.

Development of New Products and Improvements to Promotions

In order to promote excursions, we will provide services that accurately address customer demands and run appropriate types of promotions.

  • Moving toward a cashless society by utilizing QR codes to issue tickets made via online reservation forms

    Scheduled to begin in FY2019

    In light of the move toward a cashless society, we will formulate a scheme whereby Tokyo Subway Tickets* pre-purchased online can be issued with QR codes, using ticket vending machines designed for tourists and visitors, allowing us to expand our sales channels and increase convenience for both foreign and domestic tourists.

Method for Issuing Tokyo Subway Tickets via QR Code (illustration)
  • Tokyo Subway Ticket: A discount ticket for tourists/visitors that allows unlimited use of all nine Tokyo Metro lines and all four Toei Subway lines (total of 13 lines) for a period of 24, 48 or 72 hours from the first use. Available for purchase by foreign-visitors to Tokyo or visitors to Tokyo from elsewhere in Japan except for the seven following metropolitan areas and prefectures: Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma and Yamanashi
  • QR Code is a registered trademark of DENSO WAVE Incorporated.
  • Sales of New Discount Tickets

    Scheduled to begin in FY2019

    In order to facilitate excursions to Tokyo, we will consider collaborating with other raiwayl operators in the selling of new types of discount tickets.

    Discount Tickets

  • Awarding of Points at Events Found Along Tokyo Metro Routes

    Scheduled to begin in FY2019

    We will award points to passengers who have traveled on Tokyo Metro using a PASMO card registered to the Metro Point Club and who have participated in specified events along Tokyo Metro routes, etc.

PASMO is the registered trademark of PASMO Co., ltd.

Improvements to Promotions

  • Foreign Visitors/Tourists to Japan

    • Participate in overseas expos for regional travel

    • Use of social media and other forms of media

    Travel Expo Booth in Philippines
  • Japanese Visitors/Tourists

    • Participate in regional Tokyo promotions

    • Strengthen collaboration with other railway operators

  • Senior Citizens

    • Operate events in collaboration with external senior citizen organizations

    • Publish the MetroWalker magazine for senior citizens

    Selection of Free Publications and Pamphlets
2

Expansion of Related Businesses

As regards related businesses, which serve as the engine powering our growth, we will work to improve the profitability of the Tokyo Metro Group as a whole by proactively developing our businesses in a way that exhibits synergistic effects with our railway business.
We will also develop a range of services that are able to address passenger needs, helping further improve passenger convenience.

Real-Estate Business

We will push forward with the development of related businesses, from underground to above-ground by cooperating with nearby real-estate agents to develop coherent real-estate districts, harmonizing with the characteristics of the city, including such projects as constructing elevators and escalators that directly connect to stations, and buildings that are integrated with underground spaces. We will also aim to improve the profitability of existing properties.

Real-Estate Business

Improved Station Convenience × City Revitalization

  • Acquisition and Development of Real Estate

    In addition to properties required for our railway facilities, we will also push forward with the acquisition of properties that can contribute to community-building and redevelopment initiatives along our routes, focusing mainly on buildings directly connected to our stations. We will do this with the aim of improving profitability through development that is harmonized with the characteristics of the surrounding urban environment.

  • Appropriate Management of Business Properties

    We will carry out the appropriate management of business properties, including such things as renovation projects, as we aim to maintain and improve service levels and profitability.

Major Future Development Plans

  • PMO Shinjuku-gyoemmae

    Scheduled to open in FY2019
  • Land and Building for Roppongi 7-chome (name not decided)

    Scheduled to open in FY2020

Retail Business

In order to improve convenience for people who use our stations, we will continue to steadily develop spaces created through station renovation such as space once used as a Pass Office etc.
We will also push ahead with efforts to improve the convenience factor at our stations for both Japanese and non-Japanese users by engaging in development tailored to the various needs and local characteristics of each station and by responding to changes in consumer behavior.

Retail Business

  • Development of Spaces Created through Station Renovation, such as space once used as Pass Office etc.


    C

    Meiji-jingumae <Harajuku> Station


    T
    C

    Otemachi Station


    Y

    Yurakucho Station

  • Renovation of Commercial Facilities Under Elevated Tracks


    C

    Stores beneath Kita-Ayase, an elevated station

  • Expansion of Services for Japanese and non-Japanese Users
    Installation of ATMs that support bank cards issued outside of Japan
    Installation of large coin-operated lockers

Development of Shops at Meiji-Jingumae Station (illustration)
Scheduled to be completed in FY2023
  • Development of Spaces Created through Station Renovation, such as space once used as Pass Office etc.


    C

    Meiji-jingumae <Harajuku> Station


    T
    C

    Otemachi Station


    Y

    Yurakucho Station

  • Renovation of Commercial Facilities Under Elevated Tracks


    C

    Stores beneath Kita-Ayase, an elevated station

  • Expansion of Services for Japanese and non-Japanese Users
    Installation of ATMs that support bank cards issued outside of Japan
    Installation of large coin-operated lockers

Advertising and IT Business

In addition to promoting an increase in the use of digital-signage type media, we will also improve our profitability and expand the range of businesses by improving our capacity to make proposals for a variety of advertising media.

Advertising and IT Business

  • Review existing sales methods and tailor to clients' needs

  • Increase the number of digital signage media and improve the rate at which they are used

  • Increase orders and acquire new clients by improving our ability to make proposals for such things as online advertising and for newspapers, magazines, radio and TV

  • Support for new forms of communication infrastructure

  • Review existing sales methods and tailor to clients' needs

  • Increase the number of digital signage media and improve the rate at which they are used

  • Increase orders and acquire new clients by improving our ability to make proposals for such things as online advertising and for newspapers, magazines, radio and TV

  • Support for new forms of communication infrastructure

3

Overseas Business Development

We will make efforts to develop new businesses overseas by leveraging our experience of international cooperation and know-how cultivated over the years.

International Cooperation

Through technical cooperation projects* currently underway in Ho Chi Minh City, Vietnam, and Metropolitan Manila, Philippines, we will push forward with various projects including human-resource development-assistance initiatives at railway businesses firmly rooted in the respective regions.

Technical cooperation projects through requests by the Japan International Cooperation Agency (JICA)

Ho Chi Minh City

International Exchange

As well as continuing to welcome visits from overseas in the form of international exchange activities, we will also proactively work to spread Japanese railway culture through participation in projects such as the International Association of Public Transport (UITP).
Visitors from Overseas

Initiatives for Participation in Overseas Railway Businesses

While proactively seeking to acquire knowledge of overseas human-resource development and construction management through international cooperation projects, with the aim of participating in fields relating to the management and maintenance of future overseas railways, we will also participate in international exchange activities to help improve our relationship with overseas railway operators, as well as investigate and research example cases of railway businesses through deployment of our staff overseas.

4

Creation and Promotion of New Businesses

Through utilization of the management resources of the Tokyo Metro Group, we will look to respond to changes in the functioning of Japanese society by proactively working on new businesses that support the lifestyles and work patterns of modern people. We will also look to provide new forms of value by enhancing our internal proposal system and by improving our systems for creating new businesses, including giving consideration to establishing new companies.

Promotion of New Businesses

We will utilize the management resources of the Tokyo Metro Group to proactively work on new businesses that address the changing nature of Japanese society.

Outdoor fitness club "greener"

  • Scheduled to open in FY2019

greener

Dual-use space: office space for work with area for kids
"room EXPLACE"

  • Open in March FY2019

room EXPLACE

Robot programming class "Tokyo Metro × ProgLab"

  • Expanded to 9 classrooms in FY2019
  • Continue to expand from FY2020 onward

ProgLab

Strengthening of New Business Creation System

We will enhance our company-wide internal proposal system and, in order to allow the speedy creation of new businesses, strengthen other systems, including those giving consideration to the establishment of new companies.

Metro no Tamago - Tokyo Metro's Company-wide Internal Proposal System

An in-house proposal system that allows the person making the proposal to be actively involved in its implementation if it has passed the final internal review phase

metro(babymetro)

A web application that allows users to easily search for routes that can be accessed using only elevators found within Tokyo Metro station buildings.
Awarded the FY2018 Good Design Award.

babymetro

5

Development and Introduction of New Technologies

As digital technologies such as AI, big-data and IoT advance at an increasingly fast pace, we will collaborate with businesses and research institutes as we push forward with the development and introduction of new technologies based upon our newly formulated "Technology Development Vision" detailed below so that we can increase our sustainable business value.

Technology Development Vision and Concrete Measures

Specific Examples of New Technologies

  • Improvements to the monitoring of facilities (CBM: condition based maintenance)

    By enhancing our status monitoring capabilities, such as monitoring and inspection of equipment on trains in service, we will work to improve the management and operation of our railway system, including such measures as utilizing early-detection of abnormalities to prevent transport-related issues from occurring.
    We will use status data so that we can look out for and understand indicators of equipment failure and models for deterioration, and push forward with development of a repair and renewal planning model tailored to different situations.

Expectations through development of CBM technologies
  • Research and Development Toward Providing Automated Operations

    In preparation for certain changes we expect to see in Japanese society going forward, including such things as a declining population of people who are of working age, we will perform research and development into automated operation type systems that can help us maintain and improve the stability of our services and also the convenience of them.

Proactive Expansion of Digital Platforms

By constructing an environment that enables the efficient utilization of digital technologies within the company, we will improve customer service as well as productivity and creativity through innovation in our business infrastructure.

Improvements to Customer Service

  • Providing new guidance services to customers using digital technologies such as robots and chatbots

Optimizing Processes Using Digital Technologies

  • Reducing work via RPA (Robotic Process Automation)

  • Usage of tablet devices for inspection processes, etc.

Improving Productivity via Utilization of Company Inter-Departmental Data

  • Formalizing tacit knowledge through accumulation of maintenance and operational data, etc.

  • Analysis of requirements at stations and applying appropriate staffing accordingly

Illustration showing the new guidance services being provided