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Digital Transformation: Survive and Thrive in an Era of Mass Extinction Hardcover – Illustrated, 9 July 2019

by Thomas M. Siebel (Author)

4.4 734 ratings

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From visionary Silicon Valley entrepreneur Tom Siebel comes a penetrating examination of the new technologies that are disrupting business and government - and how organisations can harness them to transform into digital enterprises. The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides readers through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity. He shows how leading enterprises such as Enel, 3M, Royal Dutch Shell, the U.S. Department of Defense, and others are applying AI and IoT with stunning results. Digital Transformation is the guidebook every business and government leader needs to survive and thrive in the new digital age.

Review

"Urgent doesn't begin to describe the insights contained in Tom Siebel's Digital Transformation. His combination of historic perspective and an incisive approach to the specific technologies reshaping our world should be essential reading for any leader." --Eric Schmidt, Former CEO of Google Inc.

"Digital technology is changing the world with breath-taking speed. In a clearly written book that combines market-tested experience and piercing insight, Tom Siebel provides leaders with the advice they need to guide organizations." --Christopher L. Eisgruber, President, Princeton University

"Digital Transformation delivers a detailed look at the big picture, explaining not only what is happening now, but what companies must do and why. Instead of being fearful, read this book and learn how human leadership, strategy, and risk-taking can make the most of it." --Garry Kasparov, Former World Chess Champion

"Everyone talks about digital transformation and here is our chance to actually understand and execute it well." --Jay Crotts, Chief Information Officer, Royal Dutch Shell

"In Digital Transformation, Tom Siebel describes how the disruptive technologies of artificial intelligence, cloud computing, big, data, and the internet of things are propelling massive changes in how nations, industries, and corporations function. Throughout the book, he offers valuable advice to corporations and individuals working in this transforming landscape." --Robert J. Zimmer, President, University of Chicago

"In this book, Tom Siebel offers compelling insights from a practitioner's point of view--he cuts through the hype and offers practical advice for CEOs and other leaders. In doing so, Tom paints an inspiring vision for an inevitable future." --George Roberts, Co-Chairman and Co-CEO, KKR

"Siebel skillfully describes the new technologies that you must understand to give you confidence to ask the right questions and drive change that delivers both short-term results and long-term competitive advantage." --Robert Simons, Professor, Harvard Business School

"Tom Siebel has laid out in simple terms how to understand and thrive in today's new information economy. Digital Transformation is a must read for today's business leaders." --Charles Schwab, Founder and Chairman, The Charles Schwab Corporation

"Tom Siebel's Digital Transformation should alarm every CEO and government leader about the simultaneous arrival of an existential technological threat--and an historic opportunity. A must-read for every leader in business and government." --Robert M. Gates, Former U.S. Secretary of Defense

Siebel explains why business evolution is speeding up, ushering in a new era of real-time data analysis and prediction. Digital Transformation is a top-priority read for CEOs and boards in every large organization in the world." --Rich Karlgaard, Publisher and Futurist, Forbes

About the Author

Thomas M. Siebel is CEO of C3.ai, a leading provider of enterprise artificial intelligence software. A globally renowned leader in information technology, Mr. Siebel has been at the forefront of several major innovation cycles, including relational databases, enterprise application software, Internet computing, AI, and the Internet of things. He pioneered the customer relationship management (CRM) category with the founding of Siebel Systems. Recognized by Businessweek as one of the top 25 managers in global business, Mr. Siebel is a three-time recipient of the EY Entrepreneur of the Year award and was named a Glassdoor Top CEO in 2018. He was elected to the American Academy of Arts and Sciences in 2013.

Print length

256 pages
Language

English
Publisher

Rosetta Books
Publication date

9 July 2019
Dimensions

15.24 x 2.29 x 22.86 cm
ISBN-10

1948122480
ISBN-13

978-1948122481
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Product details

Publisher ‏ : ‎ Rosetta Books; Illustrated edition (9 July 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1948122480
ISBN-13 ‏ : ‎ 978-1948122481
Dimensions ‏ : ‎ 15.24 x 2.29 x 22.86 cm

Best Sellers Rank: 214,654 in Books (See Top 100 in Books)
- 415 in Managers' Guides to Computing
- 489 in Artificial Intelligence (A.I.)
- 708 in Computer Networking & Security

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4.4 734 ratings

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4.4 out of 5

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Gavin Deadman

A fascinating read about how digital transformation has caused mass extinction in the business world

Reviewed in the United Kingdom on 29 March 2020

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A fascinating read by Thomas M. Siebel where he writes about how enterprise digital transformation powered by cloud computing, big data, AI and IoT (Internet of Things) has caused mass extinction and mass diversification in the business world.....

PwC's 2017 study projects an increase of $15.7 trillion in global GDP by 2030 due to AI.

Analysts expect IoT will contribute up to $11.1 trillion in annual global economic value by 2025.

Industry analysts estimate that the AI software market will exceed $250 billion by 2025.

A nuclear electromagnetic pulse (EMP) attack would disable the vulnerable US power grid for years with only 1 in 10 Americans surviving after one year.

3 people found this helpful

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J. Spock

And easy read, about the past-present-future of digital transformation.

Reviewed in the United Kingdom on 27 January 2022

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It's well done - an easy read! I've read several books on this topic, and this one holistically captures the four corners of digitalisation technology (past+present+future), and explains the critical success factors that must be implemented for lasting $-value.

Reviewed in the United Kingdom on 15 February 2020

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Being a great fan of Tom, this is another best selling from him. A must read for digital transformation

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Rubricsinger

provides the evidence and clarity of argument about the need for adopting digital transformation

Reviewed in the United Kingdom on 12 January 2020

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An essential read for anyone grappling with the complexities of transforming businesses in the modern era.

Reviewed in the United Kingdom on 6 October 2019

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A must read! And reread ...as well as listen to on a loop.

One person found this helpful

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duron600

Infomercialish

Reviewed in the United Kingdom on 5 September 2020

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Unfortunately this is biased towards approaches that the author has a commercial interest in. So in a sense it is a very long infomercial. It also costs an extra star that it is endorsed by a politician.
Still, there are some valuable bits about the history of digititalization for example.

4 people found this helpful

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Frequent Buyer

Boring

Reviewed in the United Kingdom on 3 March 2021

No great revelations and could have been better delivered by a professional narrator given the content needed a boost. Zero to One by
Peter Thiel is a much better use of time & tokens. In my opinion.

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Adriano Castro

Otima leitura

Reviewed in Brazil on 6 January 2024

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Obra completa, rica e com excelente xonteudo.

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MIOLO LORENZO

Un libro indispensabile per l'attualità

Reviewed in Italy on 2 December 2023

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Un libro denso di informazioni importanti che non si trovano in internet e tanto meno in tv

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oscar m rodriguez

Excellent read

Reviewed in Mexico on 23 September 2019

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Siebel provides and insightful analysis into the impact that the confluence of 4 key technology trends: Elactic Cloud Computing, Ai, Big Data and IoT is having on business evolution and the need for CEOs to take ownership of this evolution or risk the extinction of their businesses

Michael Reagan

AI, big data, elastic cloud computing and the IoT have coalesced

Reviewed in the United States on 23 July 2019

Verified Purchase

Artificial intelligence, big data, cloud computing and the Internet of Things, as disjunctive terms, frequently permeate discussions of commerce, technology and even the operations of governments. This fascinating book explains in compelling language the currently evolved meanings of those terms, the synergism of their ever-burgeoning capabilities and the profound consequences of their confluence. Tom Siebel portrays in vivid detail how those four technologies relate to each other, the dramatic business and governmental opportunities which are presented to organizations which recognize the compound power of these developments, and the life or death risks which face those which do not recognize this challenging, onrushing step function of evolutionary change. Mr. Siebel comes to this task with unique chops, having degrees in history (with an emphasis on the history of technology), business, and computer science. In addition, he was the founder of Siebel Systems, the successful forerunner of CRM applications. He is currently CEO of C3.ai, which is at the vanguard of enterprise artificial intelligence software.

While the term “digital transformation” is a loosely-used commonplace, this book imbues it with real meaning, and paints a clear path forward as to how the four technologies at issue will present large opportunities to organizations which transform as well as dictate the demise of those which do not. Digital transformation goes to the very core of how organizations operate and what they do. These technologies do not merely replace current capabilities with something familiar which is merely faster or more glittering. Rather, they present, and demand, totally different ways of doing entirely new things.

Corporate management must now pose and answer major strategic questions as to the deep nature of its enterprise. What business are we really in? Do we manufacture discrete end products, or will be, and must we, be a system integrator that provides an entire platform to fulfill a need? Mr. Siebel posits that these transformative questions present the first true discontinuity in the organization of manufacturing firms in modern business history. He offers that the changes which are already underway will be of a magnitude on the order of the Industrial Revolution.

He also makes it clear that governments, too, must be focused on the need to evolve. He offers the observation that nations have long competed with each other for both economic growth and the acquisition of human capital and talent. The application of these technologies to government and society as a whole will be enormous.

Mr. Siebel describes elastic cloud computing as an essential foundation and driving force of digital transformation. Enterprises of any size now have universal access to immediately extensible and collapsible unlimited amounts of computing power and storage capacity, on a payment basis calibrated to the resources used.

If cloud computing presents the means, big data presents the necessity for such flexible computing capability. Until now, instances of abundant data could only be sampled, with inferences then extracted from the samples. But Mr. Siebel says that the availability of powerful and increasingly inexpensive computing sources “changes everything about the computing paradigm, enabling us to address a large class of problems that were previously unsolvable.” However, these massive volumes of data have to be approached in strategic ways. He suggests that “storing large amounts of disparate data by putting it all in one infrastructure location does not reduce data complexity any more than letting data sit in siloed enterprise systems.” New approaches, not available in current open source applications, are required.

The author usefully describes elastic cloud computing and big data as providing, respectively, the infrastructure and the raw material that make digital transformation possible. He then turns his attention to the remaining two technologies that “leverage” the first two in order to drive transformative change – artificial intelligence and the Internet of Things. This book is valuable, even alone, for the precis which it offers of the current state of artificial intelligence. Conveying all of those thoughts is far beyond the scope of this modest review. As one point, though, he sketches the advent of machine learning, combined with unlimited computational power, as resulting in a whole new class of algorithms to solve previously unaddressable problems. But he draws particular attention to deep learning because of its ability to bypass the intensive requirements demanded by feature engineering in generalized machine learning.

The last of these technologies under consideration, the Internet of Things, is described as having “created one of the most disruptive waves we’ve ever seen in IT and business.” At the root of its growth is the ever-evolving ubiquity of small and cheap computing devices with miserly power requirements, combined with the “hyper-growth of the internet.” The volume of data that IoT systems will generate is “wholly unprecedented.” Still, Mr. Siebel states that “our Cambrian Explosion of IoT is still ahead of us.” He anticipates that the number of connected devices, whose power is compounded because of Metcalfe’s Law relating to the power of a network as being the square of its nodes, results in a computing platform with an empowered base approximating “the number of stars in our universe.” Such is a measure of this incipient wave of change.

The book additionally illustrates the application of these concepts to government and public utilities. The author sounds a justified note of alarm in stating that the electricity grid is the engine that powers all mechanisms of commerce and civilization in the United States. He further describes the grid as being brittle, fragile, and highly susceptible to destructive cyberattack. Further, there is no cohesive national policy in place to deal with that palpable risk.

Mr. Siebel graphically describes C3.ai’s deep involvement in predictive maintenance advances, with the United States Air Force being a prominent example. He also describes other AI initiatives of the Pentagon.

After describing the landscape of this technology, the author explains that an entirely new software technology stack is needed for practical implementation of this digital future. Solutions created in-house, or attempts to use stand-alone AI platforms, will be found to be inadequate to the task. Further, integration of data into a structured programming regime is described as being unworkable for the complexity and scale of down-to-date AI and IoT applications. The author explains how a model-driven architecture will be far lighter in its coding requirements and also in the time demands required to implement and maintain it.

Digital Transformation also explains how these profound and immediate changes in the core structures of business must be CEO driven, as being more far-reaching than the mere acquisition of software packages. Use cases within the enterprise must be decided upon, the economic benefit to be achieved must be identified, and a plan must be put in place to accomplish that benefit in “short, iterative cycles aimed at continuous incremental improvement.”

I started reading this book on the day that Amazon announced that it would spend $700 million to retrain about 100,000 of its employees by 2025. The New York Times quotes Susan Lund of the McKinsey Global Institute as saying in response to that announcement that “the scale and pace of the changes in the work force are unprecedented.” This future, driven by this unprecedented speed of technological change, is concretely here.

The working hypotheses for the near future are clearly limned. “While the threat of missing the digital transformation opportunity is existential, the rewards for embarking on a strategic, organization-wide transformation will be truly game-changing.” Studies estimate that this transformation will drive trillions of dollars of new value globally over the next decade. “Organizations that act now will position themselves to take an outsized share of that prize.” If not, as the last sentence of this essential book states, “institutions that fail to seize this moment will become footnotes in history.”

19 people found this helpful

Vidhi

Must Read...👌

Reviewed in India on 16 August 2020

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Very informative and top class book. Mr. Thomas, I am really impressed the way you linked things with each other and explained it in a very cohesive way! Appreciate your excellent contribution!!!
- Tarun Sharma

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