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Managerial Economics: Problem-Solving in a Digital World 2nd Edition


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Editorial Reviews

Review

'As a second edition this is a virtually new book of some 776 pages. This reflects the growth of managerial economics itself in recent years. It defines and uses digitization where big data and other advances reflect the increasing ability to connect people, devices and objects anywhere. A distinctive feature of this much expanded new edition is the plethora of case studies which will not date. Each chapter expands the fundamental principles, clearly using mathematics and statistics where appropriate. The textbook package includes chapter slides, worked problems, further exercises and an instructor’s manual. It is the complete textbook which will endure for a long time to come. Each chapter has case studies and exercises which are up to date and can be adapted and expanded. It is managerial economics at its best, reflecting the latest advances in economic theory and behavioural economics. Nor are important aspects of macroeconomics neglected in this magisterial and user friendly book.' John Mark, King’s College London, University of London

Book Description

A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.

Product details

  • Publisher ‏ : ‎ Cambridge University Press; 2nd edition (April 7, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 600 pages
  • ISBN-10 ‏ : ‎ 1108839142
  • ISBN-13 ‏ : ‎ 978-1108839143
  • Item Weight ‏ : ‎ 4.08 pounds
  • Dimensions ‏ : ‎ 7.75 x 1.75 x 10.25 inches

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