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THINK BIG & KICK ASS BUSN & Paperback – Large Print, October 25, 2007


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Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.

Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again." For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn:

  • Momentum: the Big Mo. How to get it and how to get it back.
  • Revenge: how and when to get it (and why it's so sweet).
  • "I love you, now sign this!" Why contracts in business and personal life are so important.
  • Real-life stories from people who've applied the think BIG formula in their own lives.

These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do.  

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Editorial Reviews

From the Back Cover

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with $5,000 of his own money. After meeting Donald Trump, Zanker learned to Think BIG himself and grew The Learning Annex from a $5 million a year company into one that's generating over $100 million a year in sales—and still growing.

For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:

  • Momentum: the Big Mo. How to get it and how to get it back.
  • Revenge: how and when to get it (and why it's so sweet).
  • "I love you, now sign this!" Why contracts in business and personal life are so important.
  • Real-life stories from people who've applied the think BIG formula in their own lives.

About the Author

President-elect Donald J. Trump is a graduate of the Wharton School of Finance and the developer of some of the most prestigious addresses worldwide, including Trump Tower on Fifth Avenue, Trump Park Avenue, Trump World Tower, 40 Wall Street, The Grand Hyatt Hotel, the historic Mar-a-Lago Club in Palm Beach, the Palm Trump International Hotel and Tower in Dubai, and numerous award-winning golf courses. His Real Estate and Wealth Expos with The Learning Annex have helped over one million people to think BIG. As the Emmy-nominated star and coproducer of the hit television show The Apprentice and the author of seven bestsellers, he is truly a media giant. This is the first book where Donald reveals his Think BIG attitude.



Bill Zanker started The Learning Annex in 1980 with $5,000 of his own money. The Learning Annex has now spent two consecutive years on the Inc. magazine Fastest Growing Companies list with over $100 million in annual sales. The growth of his small business stems from Zanker's partnership with and learning from Donald J. Trump's think BIG strategies. Zanker has been featured in Success, Forbes, Fortune, Inc., and Money magazines. He lives in New York City and Park City, Utah.

Product details

  • Publisher ‏ : ‎ WmMorrow; LRG edition (October 25, 2007)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 381 pages
  • ISBN-10 ‏ : ‎ 006155264X
  • ISBN-13 ‏ : ‎ 978-0061552649
  • Item Weight ‏ : ‎ 1.02 pounds
  • Dimensions ‏ : ‎ 6 x 0.96 x 9 inches
  • Customer Reviews:

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,943 global ratings
Donald Trump at his best.
5 Stars
Donald Trump at his best.
A book from the President's Heart! He doesn't sugar court anything. Says it as it is. He says things that people are scared to say. That's the reason he is born to be a leader. No matter what he is done. He has always come first. Thinking big is a way of life and I am learning to adapt it in my way of thinking which is Everything or Nothing.
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Top reviews from the United States

Reviewed in the United States on December 14, 2016
I am a 23 year old millenial who's been following Donald J. Trump closely since he announced his candidancy for president of the United States in June 2015. I had known him prior to this as a celebrity who's fame was only accentuated by his wealth. However, watching him speak truly and honestly in favor of Americans who have been neglected for so long instantly made me a fan. It was a badly needed breath of integrity that he spoke with which I rarely hear from those I'm around.

This book does not dissapoint if you reasonate with any of my Trump fandom. It gives you insight into his character and what motivates him. From reading this book you will learn what it means to be successful and how to adopt the mindset necessary for victory. I realize that all those slanderous mishaps that he made during the election were actually well explained within this book. To Donald Trump, it was important that he put those who would screw him over back in line. He compares these people to bullies from school who would only stop bullying if you hit them back just as hard or even harder. Nowadays, people cave into pressure way too easily. It's likely due to the convenience of our modern luxuries that have made people soft and weak hearted. I have seen this in both my school and work. People will fold under duress. We simply don't have the willpower and energy to stand up for ourselves anymore.

Reading this book has given me a lesson in some of this old-school toughness that Donald Trump embodies. I saw how much verbal abuse he took during the election. He was very strong in the way he handled it. He didn't just give up and pretend that people weren't mocking him. He fought back as he has done all his life. Maybe some people don't understand why it's important to do this but I do. I have personally seen people easily take advantage of others because of how unwilling anyone was to stand up to them. Sometimes all it really takes is to sock them in the mouth with a verbal punch. Yes, it can be crude and ugly as some of Donald Trump's vocabulary has been but it has worked well for him in his life.

Instead of fighting for ourselves we now have a tendancy to run crying to the nearest authority figure and ask them to stop the bullying. Yes, it'll keep the person who was messing with you off your back but he will still have no respect for you. If other people find out you had to cry to someone for protection then they will lose respect for you. What has happened to our dignity people? It seems like we don't have much self-respect anymore. Trump says something along the lines of "life is a struggle for survival". He admits that it's not the most pleasant thing to be hearing but it's true. You have to be willing to fight in this world. You have to fight to protect others but most importantly you have to fight in order to stand up for yourself because nobody else will.

To me, this is what this book was really about. I learned what it meant to have a winner's mentality. What it means to respect yourself and your own wellbeing. There is an overabundance of trying to respectful and courteous towards others. Growing up I have noticed this. People are unable to settle their differences and instead hide behind a veil of politeness and mask our true feelings from one another.
I think this book probably desrves 4 stars because the secondary author includes his own opinions following Trump's with an equal amount of pages. Some of it added to the point but honestly I could care less about it becaue I wanted to read about Trump and this other person was not all that compelling to me in comparison. I read some of his parts but skipped most of them. Most of it was just repeating what Trump had said anyways.

It's impossible to tell for sure how genuine Trump was with his writing in this book but my gut instinct tells me that he was sincerely writing to help out people and make the world a better place as cliche as that sounds.
If you are someone who's been looking up to Trump which I'm pretty sure many in the country are following his historical presidential run and with many to be added in the days to follow with his equally historical presidency then read this book. The man is my idol in many ways and I would swallow up any piece of writing that would let me get to know him better. This book gave me a pretty good impression of Trump. Unfortunately, with the bias media and the establishment out to get Trump it's hard to find decent sources of character on him but I felt like this got the job done.

Trump also includes his approach to women and what he thinks of their beauty. This was also a golden nugget that I appreciated given his alpha-male status and his success with the ladies.
If you were wondering what his Learning Annex speech was like where he was paid millions (I forget the exact number) then there's an excerpt of the Q and A at the end of the back. A quick search on youtube only showed bits of his Learning Annex speech so this was appreciated as well.

Overall, I would give this a 5 even though I mentioned before it should probably get a 4 because of my respect and love for the man, Donald J. Trump. But please don't let that fact take any credability from this review. After all, he won a presidential election against all odds and he in all likelihood will have one of, if not the, best presidency of all time.
28 people found this helpful
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Reviewed in the United States on April 8, 2024
Very Detailed and gives a lot of lessons from his past.

Trump 2024
One person found this helpful
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Reviewed in the United States on February 7, 2024
This book is well written and explains in a motivational sense of how to create and execute big deals
Reviewed in the United States on February 15, 2024
My grandson like it!!
Reviewed in the United States on April 15, 2022
Not late though, you are never late to read this book. I have had many customers, I have known some very successful customers, and they share some qualities with Donald Trump: they never stop working, they take falls and hardships as intervals, they don't let themselves to demoralize by attacks of rivals with interests in watching them fall, they get wives or husbands that push them upwards, they demand dreams, some are even called crazy but their craziness materializes into towers that dominate their cities.

I'd wish to have read this book at high school, before choosing a career. I am not sure if I had the maturity to take advantage of Trump's advice, but surely I would have noticed earlier the patterns and attitude that makes some to grow. Since reading this book I am dressing better, I am eating better, I communicate with my customers better and they appreciate my services with more respect, I am working more and better too, because I am seeing my work less like work and more like a dream or a passion. Next to Trump's words there is the commentary by Bill Zanker. Before this book I did not know about him but he gets to comment from experience and in an admirable scale. You need to buy this book, and you need to put it into practice.
6 people found this helpful
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Reviewed in the United States on September 21, 2015
Pros: the book is a straightforward manual for the individual who want success, no less. There is no fluff or fillers.
Trump has this well known conversational style, and he does not adhere to protocol. He seems genuinely interested in assisting any novice to climb the ladder of success. Zanker's take is usually revealing, his short notes are worthy of note. He usually writes the last few paragraphs in each chapter, called Zanker's take.

What this book will do for you, is to tell you what human nature is all about, and why it does not matter! What is most important is who you are, what you love to do, and how you go about doing it to the best of your ability. Read the book!

Cons: the book suffers from lack of sufficient editing. It often reads like a manuscript that was rushed to production. For instance, Zanker kept on talking about that "The Learning Annex", his speaking business, to the extent that it became futile. He never seemed to tire of self-glorification. Trump was by far the better writer. And I am glad I read this book. Read this book if you are politically incorrect and a realist. Over all, the style is warm, eye opening and honest. The take no prisoners approach may please some, and I certainly loved it. It could have been better, but despite all this, it is one of the most remarkable books I have read.
2 people found this helpful
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Top reviews from other countries

Tiziano
5.0 out of 5 stars Bello
Reviewed in Italy on January 27, 2024
In inglese ma se piace il genere, super bello
Houssam GOURAR
5.0 out of 5 stars Inspiring and motivating book from a genius hero
Reviewed in France on June 30, 2021
It's a tremendous pleasure to read and to understand such a mindset from an incredible hero ! Donald J Trump is the kind of person I want to look like. He worships God, fights the Kabbale, made several billion dollars of profit and is the best President ever for the USA. This book is so inspiring and motivating ! Now, I understand M. President's vision and his book encourages me to keep faith on me and to always think BIG ! God bless You M. President !
One person found this helpful
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Andrea Alexander Won Ancken Pupke
5.0 out of 5 stars Good
Reviewed in Brazil on April 8, 2020
Very good book
Carlos Goyeneche
5.0 out of 5 stars Trump is always interesting
Reviewed in Mexico on September 29, 2019
Trump is always interesting and positive, The man has attitude and is willing to share his knowledge
Juan P.
5.0 out of 5 stars To develop a better mindset
Reviewed in Spain on December 12, 2020
This book basically will help you to earn a better mindset, learn thanks to great tips and short stories provided within the book. Learn strategies, ways of thinking, and stories from the author that one day may help you!