A Life of Sparkle

Unparalleled Product Selection

Our expansive online inventory spans certified natural and lab-grown diamonds, engagement rings, wedding bands, fine jewelry, watches, and gift sets. With over 200,000 diamonds in our inventory from ethical and conflict-free sources, our selection is unrivaled. We carry an extensive range of diamond shapes, sizes, cuts, colors, clarities to fit any budget or style preference.

Beyond diamonds, our gemstone offerings extend to sapphires, emeralds, rubies, tanzanites, opals, and more. Gemstones of all shapes and sizes adorn our collection of jewelry, ranging from classic solitaires and halo designs to unique statement pieces. And with new arrivals daily, our buyers travel the world curating one-of-a-kind finds to continually refresh our online showcase.

But an abundance of choice alone does not suffice. We couple breadth of inventory with depth of information so customers can make educated purchasing decisions. Our diamond and jewelry education guides empower shoppers with expertise on the 4Cs, lab versus natural diamonds, ring settings, diamond shapes, and more. Detailed product descriptions, high resolution photography, 360° video technology further bolster self-navigation of specifications to find that perfect piece. And our non-commissioned diamond and jewelry consultants provide knowledgeable support via phone, live chat, email, and text whenever advice is desired.

Ultimately, we believe our value lies not in upholding legacy jewelry retail conventions but rather in leveraging technology to unlock access to previously unavailable inventory diversity at prices tied directly to value. Our vast and ever-evolving product selection stems from this promise to customers – if it exists, we will source it at the optimal price point achievable.

Diamond Search Tool for Personalization

I recognize every customer has a unique budget and style aesthetic for which there exists a tailored diamond or piece of jewelry. Which is why we developed proprietary machine learning algorithms to power our Diamond Search Tool, an industry-first solution enabling customization down to the detail.

With our search tool, customers can easily filter our expansive inventory based on diamond shape, carat, cut, color, clarity, depth percentage, table percentage, length-to-width ratio, polish, symmetry, fluorescence, source (natural or lab-grown), and of course price range. For the technologically inclined, search filters even extend to advanced criteria like crown angle, pavilion angle, girdle thickness, culet size, and star/lower half facets.

But personalization does not end at self-navigation features. Our non-commissioned consultants offer individualized guidance to align selections to your needs via phone, live chat, email, and text. With our aided search tools and expert assistance, the sky’s the limit to tailor that one-of-a-kind diamond or jewelry piece.

And once purchased, custom engraving services help commemorate that special gift or occasion with a personal touch. Inscribe initials, names, dates alongside intimate messages on the inner band of engagement rings, pendants, cuff links, bracelets, watches, and more in your choice of font.

From curation to purchase and beyond, few others facilitate self-expression down to the diamond details like we proudly do at Blue Nile.

Exceptional Online Shopping Experience

Our commitment to exceptionalism permeates all aspects of the Blue Nile shopping journey – from browsing to purchase and returns to service and support.

Once landed on our site, intuitive navigation and responsive pages effortlessly guide discovery across device types. Sort, filter, compare, zoom in on and learn about thousands of diamonds and jewelry pieces with ease. High quality imagery paired with 360° video technology and independent grading reports empower evaluation.

When desired pieces have been identified, securely check out online with confidence. Protect sensitive customer data with our use of encrypted SSL technology and anti-fraud screening solutions from leading financial institutions. Expect no pressure sales tactics; our pricing always reflects true value.

For qualified purchases, enjoy special financing options allowing payments over 6, 12, or 24 months at 0% APR so you can buy now and pay later. Extended 60 day and free shipping and returns on domestic orders offer flexibility as well.

Post purchase, feel reassured by industry-leading warranties, upgrades, and service plans. Our Lifetime Warranty covers all metals and diamonds while 4-prong settings and diamond accents get 1 year coverage. Comprehensive buy-up options exist to protect ring damages too. And responsible, ethical sourcing gives peace of mind our vendors uphold the highest industry standards.

Throughout the entire shopping experience, tap into diamond and jewelry experts through phone, live chat, email, text, and video chat to guide selections with non-commissioned recommendations. As your personal jeweler, we relentlessly reinvent the digital commerce model so people worldwide can own diamonds and fine jewelry of exceptional craftsmanship, quality, and value.

Giving Back

Fundamental to our business is a belief in giving back. A portion of Blue Nile sales proceeds supports health, education, and sustainability-focused non-profit organizations.

Our partnership with the Indochina Starfish Foundation has raised over $7 million to fund schools, shelters, surgeries, and scholarships for youth in Vietnam, Cambodia, and Bangladesh. We are also longtime supporters of City Year, an education focused nonprofit that helps students most at risk of dropping out.

And we continually refine our operations to drive sustainability, ethical sourcing, and conflict-free standards across the jewelry supply chain. We were the first national jeweler certified by the Responsible Jewellery Council, an international organization upholding high moral, social and environmental standards.

Through donations and driving industry change, Blue Nile contributes to empowering less fortunate global citizens and protecting our shared planet.

Industry Leader

With decades of prominence pioneering online diamond sales and technology-driven inventory management, Blue Nile’s leadership reigns surpasses upstart peers. Our innovations have set higher bars of business accountability that reverberate across the entire fine jewelry industry.

We were first to adopt and publish GIA graded specifics of each diamond sold on our website in 2000 when no other major jeweler offered this level of transparency. And we led the movement introducing 360-degree video technology and proprietary machine learning algorithms to enhance the jewelry shopping experience.

Today, Blue Nile remains the largest online retailer of certified diamonds and fine jewelry. Our expansive selection, pioneering technology, and exceptional customer service continue gaining high honors year over year.

Recognized as the top pick for online diamond retailers by leading publications like Good Housekeeping, Fortune, and Consumer Reports, we also earn top ratings on consumer review sites like Trustpilot and BBB. In 2022, we scored an average 4.9 rating across over 5300 Trustpilot reviews – surpassing competitors by noticeable margins.

With Blue Nile, I assure you that we will never stand still. Driven by a passion for diamonds and fine jewelry, we relentlessly push technological boundaries to serve customers better and pass greater savings. I welcome you to explore our site and judge our standards for yourself. If we have not yet won your jewelry business, we promise to keep excelling until we do.

The Most Brilliant Diamonds

Of course, unmatched selection, exceptional service and technology amount to little if we cannot deliver on brilliant diamonds.

At Blue Nile, we believe light exists as the very essence of diamond beauty. Expertly cut facets radiate sparkle and life distinguishing the mediocre from the magnificent.

Through our GIA certified diamonds, we promise luminous perfection glowing as brightly as our namesake belief in sapphire skies with mornings and evenings bathed in vibrance. We travel to the farthest reaches – from Botswana, Canada, Namibia, Russia and beyond – to source stones exhibiting the highest light and fire return through precise cuts.

And you need not take our word alone. As the largest online retailer of GIA diamonds, independent grading reports affirm our diamonds rating D-F in color and flawless to SI1 in clarity. Consumers vein their trust knowing our selections meet standards unrivaled by other jewelers.

Beyond natural diamonds, our lab-grown assortment holds equal brilliance meeting near indistinguishable specs at more affordable price points. The same cut, clarity and caret weight options exist to emit dazzling shine. Experts inspect by eye and advanced technology to uphold identical beauty benchmarks.

Brilliance extends into our ring settings too. Pavé bands maximize diamond coverage with hundreds of stones set closely together to intensify radiance emanating at all angles. Split shanks, halo designs, and accent side stones surround centerpiece diamonds in light-amplifying structures.

And we take meticulous craftsmanship measures so settings do not take away from a diamond’s light. Rhodium plating on white gold prevents tarnishing over time, ensuring the vibrancy of side stones shines through. Plus durable metals from platinum to gold and alternative silver materials provide strength and sheen to uphold structural integrity.

In the end, our commitment to brilliance synthesizes an eye toward beauty and science. Impeccable grading and careful inspection allow only the top tier to shine through. And exquisite design creates showstopping displays so brilliance burns bright for a lifetime and beyond. When you choose a Blue Nile diamond or ring, choose our promise of forever radiance.

The Perfect Engagement Ring Starts Here

Sharing a lifetime begins with one question. And few hold greater significance than unveiling the perfect ring united with that asking.

At Blue Nile, we give this moment the honor, delicacy and attention it deserves. More than any other purchase, engagement rings symbolize commitment in fiery dazzle and stone steadfastness.

To meet this permanent promise, we empower couples with education guiding the four critical facets of diamond ring selection – quality, beauty, meaning and finance. Expect simplicity not confusion navigating shape and setting preferences, stone specifications, orçamento, and design customization. Our tools spotlight choices to reflect love stories with uniquely personal flare. Virtual consults and home try-ons allow decisions made in comfort and convenience too.

With us, seamlessly fund your dream ring paying overtime or upfront. Optional insurance protects against unfortunate mishaps like loose stones or everyday damage. And complimentary engraving etches meaningful messages onto the inner band.

Post that magical question, we help prepare for the big reveal. Discreet signature-free packaging preserves the surprise. Then following the joyous yes, our dedicated teams guide proper ring sizing, resizing, resetting or returns so she can don that symbolic sparkle with ease and delight.

When it comes to the most important jewelry decision in life, Blue Nile promises selection unbound by limits enhanced by guidance unmatched in care. Let us set the stage to make the engagement moment as wondrous as your budding life together.

Build Your Wedding Bands with Us

Symbolizing the circle of everlasting love, wedding bands complement engagement rings in significance and shine. As your chosen life partner jeweler, Blue Nile helps couples curate sets speaking to their one-of-a-kind union.

For brides- and grooms-to-be, expect a vast collection of unique matching and mixed metals designs. From subtle bands amplifying the engagement ring’s focal shine to bold make-your-own stacks with personalized engraved inscriptions, express individual styles. Surprise your partner by collaborating with our jewelry consultants to custom create rings they never see coming. Or shop confidently alone knowing our tools empower solo success.

With expansive online inventory spanning platinum, gold, rose gold and alternative silver wedding rings, discover spectrum spanning sparkle. Accentuate with dazzling diamond bands or opt for simplistic plain metal wraps.

Beyond traditional circular profiles, explore modern geo shapes, nature motifs and beaded texture detailing. Mix multiple bands as your stackable starter set or pick a singular showstopper. And customize engravings to feature initials, names, dates and symbols unique to your relationship.

At Blue Nile, the only limit on wedding bands falls upon your imagination. Piece together what most authentically symbolizes your union with our unmatched online selection and design consultation guidance.

The Journey Continues Here

Milestone after milestone, let Blue Nile commemorate each chapter celebrating life and love. From anniversaries to birthdays, promotions to pregnancies, rely on us as your family’s chosen generations jeweler.

For her, our collections spanning necklaces, earrings and bracelets make expressing affection beautifully convenient any occasion. Surprise with an iconic pearl strand or diamond asymmetric hoops to refresh her jewelry wardrobe. When expanding the family, customize birthstone keepsakes from necklaces to stack rings she can proudly don daily.

And for all those as-hard-to-shop for men, we equip any relationship with tailor-made gifts sure to impress guys and the women who love them. Our latest watch offerings from coveted brands like TAG Heuer, Shinola and more upgrade any ensemble with sophisticated flair. Statement cufflinks and engraved money clips also elevate gentlemen’s accessories. And tie the family together gifting unforgettable shared experiences – from hot air balloon rides, to tropical getaways curated by our travel service.

Across ages and stages, rely on Blue Nile to make gift giving unexpectedly easy with discoveries to delight every personality. We ease tough to buy for dilemmas so you can focus on what matters most – celebrating treasured connections.