Google Maps wants to be your next tour guide with new geospatial AR content

Google has recently rolled out several updates to Maps, including 3D buildings and green travel options promoting more planet-friendly transport modes. At Google I/O 2024, the company announced the addition of geospatial AR content to Google Maps, making the app a more interactive travel companion.

When content is available, and a user is close to a landmark, an AR Experience tile will appear in that landmark’s photo roll. Users can tap this content and hold their phone up to that landmark to view a Lens guide that divulges interesting information about the area, including fun facts and deeper history.

Notably, users can also access the content remotely using Street View. Users can share a deep link URL or QR code with other travel companions or loved ones back home.

The feature will see a limited rollout initially as part of a six-month pilot program in Singapore and Paris. There’s no word when the feature will roll out to other cities and landmarks worldwide.