Authentic Brands Gets $20 Billion Valuation in Funding Round - Bloomberg
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Authentic Brands Gets $20 Billion Valuation in Funding Round

  • General Atlantic provides $500 million in fresh capital
  • Authentic Brands’ Salter sees consumer spending growth abroad

Reebok is owned by Authentic Brands

Photographer: Hollie Adams/Bloomberg
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Authentic Brands Group Inc. has raised $500 million from growth-equity investor General Atlantic.

The transaction values the owner of fashion brands and celebrity rights at over $20 billion, said people with knowledge of the matter who asked not to be identified discussing private information. A representative for Authentic Brands declined to comment on the valuation.

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