It felt like s mix between "The magic toy store", " Charlie and the chocolate factory" and a toy store from Harry Potter. Lots of very nice people showing very fun toys to the kids and being friendly with them. They did not even push us to buy stuff.

The selection was great. Well organized and inviting. Lots for the kids to do and people helping, but it was hard to find a check out cashier to pay for things. Unique items. Liked the Lego pieces of Queen Elizabeth and King Charles.

Very disappointing visit to this iconic toy store. I was very surprised at how tired the store is, and poor displays, and quite limited stock for major brands. Floors appear worn out, and it feels generally grubby. The gaming area was very poor, very limited products working, gaming desk empty apart from the chairs. Luckily my 6yr old Son can see past this, but we couldn't and it made the experience unenjoyable. This store clearly requires refurbishment and more stock added along with more active stock for the children to engage with. What a shame, not how I remember it as a kid.

This is a must do for toy lovers. Floors of toys with delightful staff to show you the latest novelties. Old fashioned, a bit long in the tooth but not to be missed. The wonderful lady in the Steiff section has been at Hamley's forever and she was a walking encyclopedia of information about Steiff and Hamley's. Thank you so much.

On our list of things to do in London being massive kids ourselves, firstly, I'm so glad this place is open late, having arrived at about 7:30 pm on Saturday. Toys are laid out in sections across floors which helps, as there are plenty of floors, and some things we just weren't interested in. Staff were demoing at different points in the store, and 95% of staff wonderful and friendly - my partner did ask about a model kit to which he got a "don't know" and no help. At build-a-bear, there was a women hanging clothes at a register, clearly seeing there was a line, whilst she may not be register trained, only one till open as the others were cashed up etc (all fine, I understand this) an acknowledgement to us would have been appreciated. Having said that, we ended up purchasing from the LOTR collection, and the gent that served us there was lovely to chat to, excellent customer skills and we had a lovely conversation with him. Other members of staff at other points in the store always said hello to us, and asked if we were after something specific, friendly but not intrusive, excellent!

I booked my son's in at the grotto, we've been to Lapland uk before but aside from that this is the best grotto we have experienced! The staff made it so very magical, the whole process of going in and making a toy then meeting Santa through a special door was incredible! My boys were blown away and the gift bag for each of them was the icing on the cake! See you next year!

Came here to stock up for presents for our children. It has a good feel about it with many different toys over the various floors. My issue is the hard sell by the staff on the different levels. The fact toys are double the price of the same toys in different shops. As it's Christmas I had hoped for more of a festive feel about the place.

Ordered a wooden London Bus toy for my young grandauger on Tuesday after seeing it on a programme about the store. It arrived within two days & is very well made sturdy. Only down side was shortly after placing order & getting order confirmation I had another email to say I hadn’t completed order. On checking the senders e mail address it was obviously not from Hamleys. We have to be so careful now days. I would definitely use their mail order again

I took my niece toy shopping here and I honestly think I had more fun! First of all, the store is HUGE. This cannot be emphasised enough. There's a fantastic amount to explore, toys being played with everywhere, and every level has interactive bits to play with the merchandise. It honestly feels like being in a whimsical children's film. I'd recommend putting aside a good amount of time to go here rather than treating it as a normal pop in, browse and buy shopping experience. It's more like a playground unto itself.

Even though we were all adults we had a great afternoon's shopping . Incredible Christmas Decorations. So many things to look at and buy ! The staff are very friendly and took time to demonstrate many amazing things you didn't know you needed. All in all a quite magical trip.