450+ Free Responsive Email Templates for All Use Cases

What is an email template?

An email template is a pre-designed and pre-formatted email that can be customized for various purposes, such as sending newsletters, promotional messages, announcements, and more. It typically includes a pre-written message or content that can be edited and customized to suit the needs of the specific email campaign or message.

What are reusable email templates?

A reusable email template is a designed email template that can be used multiple times for various purposes. Unlike one-off email templates, which are designed for a specific email campaign or message, reusable email templates are versatile and can be used for different types of emails.

For example, a company may have a reusable email template for their monthly newsletter, which includes the same general layout and formatting but with updated content each month. By using reusable email templates, businesses, and individuals can save time and effort in creating and formatting emails and ensure consistency in branding, messaging, and design across all email communications.

What are no-code email templates?

No-code email templates are email templates that can be easily customized and used without requiring any coding skills or knowledge. They are designed to be user-friendly, allowing anyone to create and send professional-looking emails without writing or modifying any code.

They are usually built with WYSIWYG, drag-and-drop, or no-code email template builders. These drag-and-drop or no-code interfaces allow users to select and arrange design elements, such as text, images, buttons, and more, to create custom email templates. Some no-code email template platforms may also provide pre-built email templates that can be customized to suit specific needs.

What are the benefits of email templates?

There are numerous benefits of email templates as follows

1. These can be especially helpful for individuals and small businesses that do not have access to dedicated design or development resources.

2. They can save time and money by eliminating the need for coding skills and ensuring that emails are consistent in design and messaging.

3. They can help maintain consistent on-brand design.

4. They help build ideate email design and layout better, as these templates can be used as inspiration.

What are the different types of email templates?

While email templates can be used for several different purposes and vary depending on every organization’s unique needs, some general types of templates can be used across various organizations to serve similar purposes. Some commonly available types of templates are -

1. Newsletter email templates

A newsletter email template is a customizable, pre-made email template to send regularly scheduled email updates that typically contain a mix of news, promotions, and other relevant information.

2. Promotional email templates

Promotional email templates are used for sending subscribers promotional offers, discounts, or product launch announcements.

3. Event invitation email templates

Event invitation templates are used to invite subscribers to upcoming events such as webinars, conferences, or workshops.

4. Ecommerce email templates

Ecommerce templates are used to promote products, enable sales, and engage and retain customers. An example is an abandoned cart email which helps send reminders to subscribers who have abandoned items in their online shopping cart.

5. Welcome email templates

Welcome email templates are used to welcome new subscribers to a mailing list or introduce them to a product or service. This email template is very popular in SaaS, ecommerce, and other segments.

6. Survey email templates

Survey email templates are used to collect subscribers' feedback on a product, service, or customer experience. These can be run as AMP emails for greater effectiveness since AMP emails allow one to conduct surveys inside the email.

7. Confirmation email templates

These are used for confirming transactions, orders, or subscriber reservations. These are usually transactional emails sent to users triggered by user actions during certain transactions or activities.

8. Follow-up email templates

These are used for following up with subscribers after an event, purchase, or customer service interaction.

Why should you use Mailmodo’s prebuilt email templates?

Whether you're a beginner marketer getting to know the industry or a marketing head looking to scale your email campaigns, our ready-to-go HTML & AMP email template collection has something for everyone.

Here is the reason why you should check out our email templates:

1. You will find email templates for all use cases, industries, and business models

You'll find templates for different use cases – promotional, welcome, seasonal, or win-back emails. Our templates cover all the business models, i.e., B2C/DTC, B2B, Saas, Enterprises, and even industries like real estate, e-commerce, airline, food, etc.

2. Get responsive email templates that do not break on various devices

Mailmodo offers responsive email templates that render properly across different screen sizes and email clients. Each element, be it an email header, footer, images, or button, is responsive and adapts to the screen size of the device it is viewed on.

You can configure the responsiveness of each element/block based on how you want it to render in the recipient's inbox. Learn more about responsive email design.

3. Each template follows email accessibility guidelines

Each template complies with the email accessibility guidelines to create a better user experience for all users, irrespective of any disability or technical issue, such as a lack of support for images in some email clients.

We have considered the Web Content Accessibility Guidelines developed by WAI and tried to use them as guidelines while creating these templates. Some of the accessibility best practices that we have followed while creating these templates are

• None of these templates are image-based.
• We used a standard font size of 16px for paragraph text and 24px for the heading.
• All the templates' images have updated alternative text or alt-text for images.
• We have tried to use a color contrast of at least 4.5:1.
• Adequate white spacing around each email element.

4. Save, reuse, and mix and match with pre-made email blocks

We, at Mailmodo, have tried to make email templates even more agile with pre-made content blocks. No matter which template you start with, you can add, remove and customize different content blocks per your needs. You can even save these blocks and use them in another template.

We have customizable email content blocks for each element - header, footer, layouts, CTA buttons, email signatures, etc. You can easily customize the email copy and image with Mailmodo’s WYSIWYG email editor, and you're good to go.

5. Conduct a survey with customizable forms in the email

Our survey templates come with AMP email forms inside them. These forms can be used for running surveys in emails to collect user feedback. Such in-email forms also make the submission process less of a hassle.

Be it a feedback form, registration form, or lead generation form, you'll find a pre-made block for every use case. You can also add pre-made survey blocks for all types of surveys - NPS, CSAT, Pulse, product review, etc.

With such AMP email surveys and forms, you can reduce recipients' redirects to complete the submission process. Such a shorter conversion cycle gets you more responses. One of our clients, Razorpay, got a 257% higher response by adding a form within email while another client, Interview Vector got 45% survey responses.

6. Boost engagement with interactive email templates powered by AMP email

Mailmodo allows you to create and send interactive AMP emails. This means that you can add forms, carts, calendars, and other gamification widgets to the email. Each email template carries an interactive twist or engagement factor to help you engage your subscribers and get better results with email marketing.

Our AMP email widget library allows you to access several exclusive interactive widgets, making your emails unique and engaging. Here are some examples of widgets that these templates have and that you can use-

1. Polls

Run polls via email and show the result in real-time.

2. Spin the wheel

Make email gamified by embedding the spin the wheel widget within the email and letting users play and interact with it. You can configure the offers within the wheel without any coding skills.

3. Calendly calendar widget

Add a calendar within the email and allow clients and leads to book a demo call by integrating your Calendly account with Mailmodo.

4. Shopify product recommendations

Add product recommendations by integrating your Shopify account with Mailmodo and allowing recipients to add items to the cart without leaving the inbox. You can also add shopping carts to recover abandoned carts and drive more sales, as the cart within email reduces friction by eliminating the redirect to a browser.

5. Quiz widget

Add a variety of informative, fun, or trivia quizzes into your email to drive engagement.

6. Live price ticker

Keep your users updated with real-time market data by embedding our live price ticker widget.

7. NPS and rating widgets

Collect customer feedback on your product, events, customer support team, etc., by embedding NPS widgets, emojis, thumbs up, and star ratings within the email.

7. Customize email content for each subscriber with personalization parameters

Some templates already have personalization parameters in the email content that you can use to personalize content for different users in your email list.

In our no-code email template editor, you can add personalization to the email content, images, and CTA buttons based on factors such as name, company, event attendance, geography, contact details, ID, etc. You can even create custom personalization if you don't find your preferred factor.

Learn more about how to map personalization in Mailmodo’s template editor.

8. Send dynamic data in your emails

Mailmodo's usage of AMP emails in these templates can help you to configure these and send dynamic data that changes in real time.

In fact, one of our clients, Indian Express sent emails that got updated in the users’ inboxes with this feature with the most relevant and latest news.

9. Preview and test your emails in the inbox

Each template is well-tested for responsiveness and rendering. You can even enter your email id provided in the field on each template page and have the template sent to your inbox for testing. On the template pages, you can even toggle between mobile and desktop views.

Even when you customize it, you can use Mailmodo’s Preview options or Send test email feature to ensure it renders well.

The Preview option in the editor shows

• AMP & HTML version of the email contains any AMP widget
• Rendering on both desktop and mobile.

The Send test email option allows you to send the email to three recipients to test it out before it goes out to your subscribers.

To learn more, check out our helpful guide on Why you should test your emails and How to preview, test, and validate AMP emals.

What are the different categories or types of templates?

There are many types of email templates. However, we can categorize them into four main types for marketing-related usage-

1. Seasonal or festival-based email templates
2. Sales and marketing funnel-based email templates
3. Industry-based email templates
4. Email MIME-type email templates

Seasonal or festival-based email templates

Seasonal or festival-based email templates are based on events, festivals, special occasions, milestones, conferences, etc.

What are seasonal or festival-based templates?

Brands use seasonal or event email templates to reach out and greet their audience on festivals/holidays while capitalizing on festive occasions and popular events. Some examples of such emails are holiday season sale emails and festive occasion greetings and discounts.

Our collection has templates for all the below events-

Event	Date
New Year’s Resolutions Week	1st January
National Hobby Month	1st January
Indian Harvest Festival	14th January
Get to Know Your Customers Day	19th January
Lunar New Year	22nd January
Australia Day	26th January, 2023
Indian Republic Day	26th January
Data Protection Day	28th January
World Cancer Day	4th February
Valentine’s Day	14th February
International Women's Day	8th March
Holi	8th March
St. Patrick's Day	17th March
Mother’s Day (UK)	19th March
Ramadan begins at sundown	22nd March
April Fool’s Day	1st April
World Health Day	7th April
Easter	17th April
End of Ramadan/Eid al-Fitr	22nd April
Earth Day	22nd April
May Day (International Workers’ Day)	1st May
Mental Health Awareness Month	1st May
Mother's Day (US)	14th May
Memorial Day	29th May
Pride Month	1st June
International Children’s Day	11th June
Father's Day (US)	18th June
Juneteenth	19th June
International Day of Yoga	21st June
World Music Day	21st June
Eid al-Adha	28th June
Canada Day	1st July
US Independence Day	4th July
International Day of Friendship	30th July
Indian Independence Day	15th August
World Photography Day	19th August
Onam	29th August
Raksha Bandhan	30th August
Labor Day (US)	4th September
Teacher's Day	5th September
Oktoberfest	17th September
First day of Fall	23rd September
World Tourism Day	27th September
Breast Cancer Awareness Month	1st October
International Coffee Day	1st October
Thanksgiving (Canada)	9th October
World Mental Health Day	10th October
Navaratri	15th October
World Food Day	16th October
Halloween	31st October
International Men’s Day	19th November
Thanksgiving	23rd November
Black Friday	24th November, 2023
Cyber Monday	27th November
Winter season	1st December
International Day of Persons with Disabilities	3rd December
Hanukkah	7th December
Christmas Day	25th December
New Year’s Eve	31st December

Sales and marketing funnel-based email templates

These templates are used for the acquisition, engagement, retention, monetization, or sales of a product or service by brand. The goal of the template might not be directly one of these but may just aid or supplement these funnels as well. Customer feedback survey emails are a good example. They help in improving retention and also upsell and thus impact the marting and sales funnel at large.

Broadly, these templates can be classified into email marketing templates and sales templates.

What are email marketing templates?

Email marketing templates are pre-designed and pre-formatted emails specifically used for marketing campaigns. These templates help businesses and individuals create effective and engaging email campaigns promoting their products, services, or brand.

They can include various elements, such as headers, images, text, buttons, and more, designed to catch the reader's attention and convey a specific message or call to action. They may also include responsive design elements to ensure the email displays properly on various devices and email clients.

What are sales email templates?

Sales email templates are those that are used specifically for sales-related communications. They are designed to help sales teams to outreach and communicate with potential customers clearly, concisely, and persuasively.

Sales email templates can include various elements, such as personalized greetings, compelling subject lines, attention-grabbing openings, value propositions, product or service descriptions, and calls to action. They may also include testimonials, case studies, or other forms of social proof to help build trust and credibility with potential customers.

Industry-based email templates

Industry-based email templates are email templates that are specifically tailored to the needs and characteristics of a particular industry or business niche. These templates help businesses and individuals in a particular industry communicate effectively with their target audience and achieve their marketing goals.

Industry-based email templates can include various elements, such as industry-specific terminology, product or service features that are particularly relevant to the industry and examples of how the product or service has been successfully used in the industry. They may also include testimonials or case studies from industry experts or customers to help build trust and credibility with the target audience. Industry-based email templates can be particularly useful for businesses that operate in multiple industries or for individuals who may not have a deep understanding of a particular industry but need to communicate effectively with its stakeholders.

What are recruitment email templates?

Recruitment email templates are email templates that are used for communicating with job candidates during the recruitment process. These templates are designed to help recruiters and hiring managers create effective and engaging communication with candidates that can help attract them to the organization and move them through the recruitment process.

Recruitment email templates can include various elements, such as personalized greetings, information about the company and the position, questions about the candidate's qualifications and interests, and details about the recruitment process. They may include invitations to events or interviews, follow-up, or rejection messages.

What are ecommerce industry email templates?

Ecommerce email templates are pre-made emails that can be customized by ecommerce and D2C brands to send promotional and transactional content to their customers and subscribers.

The most common templates in these include-

• Browse abandonment email template
• Discount/offer email templates
• Cart abandonment email templates
• Promotional email templates
• Refill email templates
• Re-engagement email templates

Email MIME-type based email templates

Email MIME-type email templates are email templates that are designed based on the different MIME or Multipurpose Internet Mail Extensions (MIME) standards that they deploy during development or creation.

Email MIME-type templates can include various elements, such as HTML code, images, multimedia files, and other types of content. These templates ensure the email is properly formatted and displayed correctly on different email clients and devices.

There are typically 3 types of email t