Prime Video joined NASCAR as a part of the new TV deal starting in 2025, and it’s already off to a great start. The Coca-Cola 600 will open the coverage, while the new in-season tournament bracket will be set in Prime Video’s last three races. Now, the network has announced another significant NASCAR-related story.
On Tuesday morning, Prime Video announced its release of a four-part sports documentary on Dale Earnhardt Sr. in 2025. The documentary will be “produced by Imagine Documentaries, NASCAR Studios, and Everyone Else, in association with Dirty Mo Media.” There will be unparalleled access and “never before seen archived material.”
Earnhardt. A four-part documentary coming to @PrimeVideo in 2025. pic.twitter.com/dkqw7bU32q
— Dale Earnhardt Jr. (@DaleJr) May 14, 2024
Since it was announced that Prime Video would be a part of NASCAR’s new TV deal, the company has gone above and beyond. From acquiring Dale Earnhardt Jr. to making a new documentary about one of NASCAR’s greatest drivers, Prime Video has shown its commitment to making this project successful in the eyes of the sport.
