Select Ad Formats in Demand Gen (Beta)

Set ad format preferences is a new beta feature in Google Ads that allows advertisers to control where their video ads are served. With this feature, advertisers can select from three different ad formats to determine how their video content is displayed across various platforms.

To set up Set ad format preferences for Demand Gen campaigns, follow these steps:

1. Create a new Demand Gen Video ad or modify an existing one.
2. Add videos to your ad.
3. Enable the setting slider to 'set ad format preferences'.

The available ad formats in Set ad format preferences include:

• In-stream: Plays before, during, or after other videos and is skippable after 5 seconds.
• In-feed: Appears on Youtube (watch-next, home, search), Discover, and Gmail feeds.
• Shorts: Also known as YouTube Shorts, it's YouTube’s short-form video feed where users can skip the ad at any time.

Set ad format preferences will be available in Google Ads Editor and Google Ads API later this year. It is important to note that modifying ads with ad format preferences in these tools before their update will result in losing the ad format preferences, causing all videos to show on 'all formats'.