‘Harry Potter’ Baking Competition Rises At Food Network

EXCLUSIVE: Harry Potter is valuable IP for Warner Bros.

The wizard books and movies are now the subject of a new cooking format that has been greenlit at Food Network.

Harry Potter: Wizards of Baking (w/t) will feature a range of cake creations. Shot at Warner Bros. Studios Leavesden, which was where the Harry Potter movies were filmed, the series will be set against the incredible backdrop of Warner Bros. Studio Tour London – The Making of Harry Potter.

It will give bakers and pastry chefs unprecedented access to the actual film sets, revisiting locations – including inside The Great Hall at Hogwarts School of Witchcraft and Wizardry, Platform 9¾, Gringotts Wizarding Bank and The Burrow.

The series is set to be unveiled by Warner Bros. Discovery Chairman and CEO US Network Kathleen Finch at its upfront later. It will air over the holiday season.

It comes as a scripted series is also in the works at Max.

Harry Potter: Wizards of Baking is produced by Warner Horizon and theoldschool for Food Network. Warner Horizon’s Bridgette Theriault and Dan Sacks serve as executive producers with theoldschool’s Robin Ashbrook and Yasmin Shackleton.

Warner Horizon is behind shows such as The Bachelor, while theoldschool is behind series such as Netflix’s Bake Squad and Next In Fashion.

It is the latest unscripted series featuring Potter. Helen Mirren previously hosted Harry Potter: Hogwarts Tournament of Houses. That series, which was a four-part bracket-style quiz competition that saw fans of J.K. Rowling’s Wizarding World put their knowledge to the test, contending for the honorary title of House Cup champion, debuted on TBS and Cartoon Network in 2021.

That series was produced by Warner Bros. Unscripted Television, in association with Warner Horizon alongside theoldschool, which is run by former MasterChef exec producers Robin Ashbrook and Yasmin Shackleton and has been attracting attention from a number of the major production groups.