Nordstrom's New Campaign Teams With Well-known New York Destinations

Nordstrom's new ad campaign is connecting with four different establishements. Here, Barney Greengrass. — Nordstrom's new ad campaign is connecting with four different establishments. Here, Barney Greengrass. Courtesy of Nordstrom

Nordstrom is tightening its ties to New York.

The retailer has launched a new brand campaign shot by photographer Daniel Arnold titled, “Nordstrom for Everything New York,” celebrating Nordstrom as a destination for everything a New Yorker would need. That runs the gamut from on-site beauty services, last-minute alterations and personalization to styling services and various food and beverage concepts.

The campaign was created by New York-based creative agency Mojo Supermarket and will break on May 27 in New York with print, digital, social and out-of-home paid media positioning.

For the campaign, Nordstrom partnered with four iconic New York City destinations raising awareness for the retailer’s flagship on 57th and Broadway, which opened in October 2019. The campaign highlights the historic Apollo Theater in Harlem, Upper West Side restaurant Barney Greengrass, and the West Village’s Dante café and Casa Magazines. As part of the campaign, Nordstrom will work with each partner to bring new in-store activations to life at the New York City flagship in the coming year.

Nordstrom's new campaign ties in with Casa Magazines in the West Village. — Nordstrom’s new campaign ties in with Casa Magazines in the West Village. Courtesy of Nordstrom

The campaign highlights a group of New Yorkers in a variety of scenarios at the four partner locations. It aims to show that whether it’s date night, a morning coffee run, or a night out on the town with friends, Nordstrom has the offering and services ready for whatever you’re planning to do in the city.

“Since opening our New York City flagship in 2019, Nordstrom has been committed to offering our New York customers the brands, products and services they expect from us,” said Deniz Anders, chief marketing officer at Nordstrom. “We hope this campaign serves as a gentle reminder to New Yorkers that we are here to help them for all their moments — from special occasions to their everyday needs. As part of the campaign, we are highlighting a few of our favorite local institutions as we get to know the community where our customers and employees live, work and spend their time. We look forward to sharing their stories through exciting in-store activations in the coming year.”

The campaign will appear throughout New York City on bus shelters, newsstands, ride share toppers and subway stations, with a special takeover of the Columbus Circle Station near the 57th Street flagship.