How to Add Instagram Feed to Squarespace (Easy and Free!)
Want to integrate your Instagram presence directly within your Squarespace website? Luckily, Squarespace offers a built-in feature that makes embedding your Instagram feed a breeze.
It’s simple to set up, no coding required, and automatically updates your most recent public Instagram posts after the initial setup.
How to Add Instagram Feed to Squarespace
Steps on how to add Instagram feed to Squarespace
Step 1: Access your Squarespace website's editing dashboard. Navigate to the page or section where you'd like to add the Instagram feed. In edit mode, click the (+) icon. From the list of blocks, select "Instagram" under Integration.
Step 2: Under Connected Account, click “Add an account”. In the pop-up that appears, click Allow to authorize Squarespace to connect your Instagram account.
Step 3: Customize Design by adjusting the number of items displayed and layout style. Once happy with the settings, save your changes.
Fix Instagram Feed Not Updating
Solution to fix the “instagram feed not updating” issue
If your Instagram feed on Squarespace stops automatic updates, follow these steps:
Access "Connected Accounts" through the Squarespace search bar by tapping "/", or find it in Settings > Third Party Tools > Connected Accounts.
Disconnect your Instagram account, delete the block, save, refresh.
Add a new Instagram block and reconnect your account.
Where to Add Instagram Feed On Your Website
Homepage for high visibility: Your homepage is often the most visited page, instantly exposing visitors to your Instagram presence and setting a positive first impression.
Footer for unobtrusive and bottom-of-funnel engagement: Visitors who reach the footer may be more likely to engage with your social media.
Screenshot of an Instagram feed placed in the footer. Source: sundaystate.ca
About page for brand personality: This builds authenticity and trust by letting visitors see the 'real' side of your brand.
Dedicated gallery page for a curated experience: Create a visually focused page to highlight the best of your Instagram content with more control over its presentation.
Pro-tips for Using Instagram Block on Your Website
While showcasing your Instagram content is valuable, prioritize keeping visitors engaged with your website as the main goal. Here are 3 tips:
Focus on Primary Content First: Ensure your website's core message and calls to action (e.g., sign-up forms, contact buttons) are prominent and easily accessible before placing the IG feed.
Lower Page Placement: Consider strategically placing the IG feed lower on your web pages after visitors have had a chance to explore your website's key offerings. This can help prevent them from immediately clicking away to Instagram before fully engaging with your site.
Link to Instagram: While the block displays your posts, also include a link directly to your Instagram profile to encourage visitors to follow you.
When to Consider Other Options
While Squarespace's built-in Instagram block is a great free solution, there are times when a third-party Instagram widget better suits your needs. Here's when to consider investing in a service like Elfsight:
Need More Details: If you want to show your profile with the number of posts and followers, make IG captions appear, or display Instagram Stories as part of your feed, you’ll need a third-party widget.
Filtering for Specific Content: Want to showcase only posts with a specific hashtag? Third-party widgets allow you to filter your feed to curate the displayed content strategically.
Shoppable Feeds: If you sell products on Instagram, a shoppable widget lets visitors click on the displayed images to be redirected to product pages on your site. This creates a seamless shopping experience.
Conclusion
Squarespace's built-in Instagram block is a fantastic starting point for showcasing your Instagram content directly on your website. It adds a dynamic visual element, increases social engagement, and drives traffic to your Instagram profile. Following the instructions in this post, you’ll be able to show your Insta feed on your website in no time!
