Liga Malaysia Season Season 2024/2025 returns for another thrilling season! Bringing the best talent and competition that Malaysian football has to offer, Liga Malaysia fosters a sense of camaraderie and unity among Malaysians like no other sports can. 

This season, ALL 219 LIVE matches on Astro Arena, Astro Arena 2 and Arena Bola channels are available to all Astro subscribers under the Family Pack and stream on Astro GO, bringing the excitement to more viewers and cultivate a wider, more passionate fanbase. [Source]

Leveraging on this expanded audience base, don’t miss the golden opportunity to score the best TVC spots with Arena Bola GEMPAK spot buy package! Starting from as low as RM100K, engage with highly captivated fans during commercial breaks, taking your brand visibility to the next level.

How does Arena Bola GEMPAK package benefit your brand?

1. Local is Bigger: Liga Malaysia has surpassed global fanfares with over 10M total reach, as compared to Premier League’s total reach of 7.8M. More than 80K sports fans attended the Piala Malaysia Finale at Stadium Bukit Jalil during the 2023 season. 

2. Expanded Audience Base on TV: Now accessible to all Astro subscribers, your brand will have the opportunity to reach a wider viewer base. With Arena Bola GEMPAK spot buy package, tap into the power of Liga Malaysia and enjoy potentially 26% extended TV reach with lower investment.

Source: Kantar Media DTAM, Total Individual (Universe: 15,534K), Aug-Oct 2024, Astro Arena & Astro Arena Bola Total Reach

Branding Opportunities

15 sec TVC SPOTS 

  • Liga Malaysia (60 LIVE/Delayed Matches)
    • Inclusive of Liga Super Malaysia, MLF Challenge Cup, Piala FA Malaysia & Piala Malaysia

Channel: Astro Arena, Astro Arena 2, Astro Arena Bola, Astro Arena Bola 2 (CH. 801, 802, 803 and 804), sooka and Astro GO
Date: 10 May 2024 – 26 April 2025