New Zealand Media and Entertainment’s hit radio station ZM have used AI creative technology called Play ZM for a new brand campaign and to relaunch the ZM Late Show.

The campaign uses clear-cut shots of ZM’s on-air hosts in the studio and merges them with AI-generated backdrops that can simulate a current event or a fresh take on competitions and on-air content.

Fletch, Vaughan and Hayley with Play ZM AI generated backdrop

Jennifer Pryor, NZME Senior Group Marketing Manager, said:

“We’re embracing the opportunities AI provides and by incorporating AI-generated backgrounds and talent photos, we’re blurring the lines between fantasy and reality in a playful yet compelling way. We’re confident that this forward-thinking approach will connect with our audience, as the campaign will evolve alongside their dynamic lives and ever-changing preferences.”

The campaign spotlights ZM’s hosts with a new addition to the lineup Brooke Koppens (main picture) who will lead a revamped ZM Late Show. Koppens began in community radio at Coromandel’s CFM. She has been with ZM for two years, as a brand ambassador and part-time on-air personality.

Ross Flahive, ZM’s Content Director, said:

“Our audience is at the forefront of all the latest trends, and we wanted to deliver a brand campaign that reflects their unique tastes. We’re also thrilled to welcome Brooke Koppens to the ZM family. ZM’s Late Show is known for nurturing exceptional young talent, and I know that with her infectious personality and dedication to entertaining our listeners, Brooke is going to shine, and our audience is going to love her.”

Koppens said:

“I’m stoked to take this next step in my journey with ZM and connect with our listeners on the late show. It’s going to be an incredible ride, and I can’t wait to share it with our fantastic audience. I’m all about good vibes, great tunes, and plenty of fun, I’m ready to bring a burst of energy to weeknights!”