|
Getting your Trinity Audio player ready...
|
Creation Entertainment Media is updating a beloved French fairy tale for today’s savvy audiences. The U.K.-based studio, behind animated projects as Secret Magic Control Agency, Rebellious: Mission Rescue and BuddyBots, will be bringing its new title Saving Sleeping Beauty to the Cannes Market this month. The new movie is executive produced by Creation Entertainment Media CEO Sefi Carmel (Legacy of Lies, Secret Magic Control Agency) and Sasha Shapiro (Dirty Grandpa, District 9) and directed by Alex Tsitsil’in (Secret Magic Control Agency).
“Undoubtedly, there’s quite a high demand for adaptations of classic fairytales both inside the industry and from audiences, despite the fact they have been adapted more than a thousand times in various countries, languages and formats,” says Carmel. “The upcoming film Saving Sleeping Beauty, co-produced with our long-term partners QED Entertainment and our new production associates Magic Frame Animation, offers unique spin on a remake. The writers Analisa LaBianco (Beverly Hills Chihuahua, Tom and Jerry in New York) and Jeffery Spencer (Secret Magic Control Agency) have been attached to the project since 2021 when the idea was pitched for the first time. We’re very excited to continue our journey with both of them.”
‘We have taken the classic ‘prince saves princess’ narrative and modified the story to include our own re-imagined version. By delving deeper into the original storyline, we were able to breathe new life into some other familiar characters.’
— Producer Sefi Carmel
Carmel says the movie embraces the need for inclusivity and representation. ”We introduce a diverse array of characters, including some well-known characters from beloved stories, who interact in a new imaginary universe,” he points out. “We have taken the classic ‘prince saves princess’ Sleeping Beauty narrative and modified the story to include our own re-imagined version. By delving deeper into the original storyline, we were able to breathe new life into some other familiar characters too! For example, our film also features familiar characters like Santa Claus, Ali Baba and the Forty Thieves and the witches of Oz, in a new, creative setting!”
The new movie’s fantastic universe also includes Hansel and Gretel, who are now working as clever secret agents. “They are actually working together to save the princess from her enchanted slumber,” says Carmel. “But when they cross paths with a sorcery-wielding prince who is after the same prize, Gretel finds herself battling with the most powerful force she’s ever experienced — that’s true love.”
Carmel, who is is an award-winning London based composer, sound designer, producer and mixer, praises the globally minded production team of artists and technicians. “Our new film is a global collaborative project produced in a borderless environment, with creatives working from Cyprus, Turkey, Spain, France, the United States, the U.K, Brazil, Canada,” he says. “Working with such an international team gives us a unique advantage of retelling centuries-old tales bringing them to the modern values with acceptance between people, cultures and lifestyles. And being relatable in any part of the world is something that’s very important to us as a creative collective. Hats off to Magic Frame Animation team for their outstanding adaptability and consistently excellent work in every frame! The exquisite animation delivered by this team has been the key to the success of the project!”
Saving Sleeping Beauty will be screening at the markets this year and will be delivered in full in 2025. For more info, visit creationentertainment.media and magicframeanimation.com.
