Jo Malone London has named British actor and producer, Tom Hardy as its latest brand ambassador.
Fronting the fragrance house's campaign for its Cypress & Grapevine Cologne Intense, Hardy, alongside acclaimed director, Edward Berger and his father Chips Hardy, brings London to life on the screen.
The campaign film for the fragrance celebrates London with all its idiosyncrasies, dichotomies and quirks, which you can watch here.
"Bonded by British roots, a playful creative demeanour and a shared dedication to social impact and mental health — Tom was an obvious choice of ambassador for the cologne," said the brand.
"It has been a privilege and great joy to collaborate with Jo Malone London on this campaign," shared Hardy.
"What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact."
"It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love — a city that embodies the exceptional and the contradictory in all its brilliance," he said.
Cypress & Grapevine Cologne Intense is a fresh and woody cologne that unites the aromatic notes of cypress trees with the warmth of grapevine and the sensuality of amber.
The refined, distinctive and bold scent for men is one Hardy has long worn, hence he has a very personal relationship with this Jo Malone London cologne.
"To me, Cypress & Grapevine Cologne Intense is a wonderfully classic vintage and earthy scent," he said.
Jo Malone London Cypress & Grapevine Cologne Intense ($235 AUD / 50mL and $336 AUD / 100mL) is available now via Jo Malone London Woollahra, jomalone.com.au, and online and in-store at David Jones, MYER and MECCA.
