Bumble founder Whitney Wolfe Herd shares a bizarre future of dating - CNBC TV18
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    Bumble founder Whitney Wolfe Herd shares a bizarre future of dating

    Whitney Wolfe Herd, like many other chiefs in the tech industry, is betting big on artificial intelligence (AI) saying that Bumble has been leveraging it from even before it was “super trendy”.

    Profile imageBy Pihu Yadav  May 14, 2024, 11:35:22 AM IST (Updated)
    3 Min Read
    Bumble founder Whitney Wolfe Herd shares a bizarre future of dating
    Dating is tiring, especially now that the options are limitless and the walls are closing in on our attention span.



    Bumble founder and executive chair Whitney Wolfe Herd believes that the dating app might have a solution.

    “If you wanna get out there, there is a world where your [AI] dating concierge could go and date for you with other [AI] dating concierges. And then you don't have to talk to 600 people and all of San Francisco,” Herd said speaking at the Bloomberg Technology Summit last week.

    Herd, like many other chiefs in the tech industry, is betting big on artificial intelligence (AI) saying that Bumble has been leveraging it from before it was “super trendy”.

    Recently, it announced Opening Moves, a new feature that allows women to send out automated prompts to their matches, in an attempt to take off the pressure of making the first move.

    It also rolled out an AI-powered deception detector to identify and eradicate spam, scams, and fake profiles.

    Bumble wants to “help people find the real connection” in a way that does not exhaust them or stress them out along the way. But isn’t that also a part of the process — finding out what you’re looking for versus what you think you’re looking for and getting butterflies in your stomach like a five-year-old? Like Taylor Swift said, “​​If you never bleed, you're never gonna grow.”


    And what would a world like that even look like? You feed your preferences to your said concierge, tell them you want a no-nonsense Ryan Gosling lookalike and wait for it to find the best match? Someone who looks like a Ken doll and likes you back? Even the hypothesis sounds too good to be true.

    But matchmaking isn’t the only trick Herd wants AI to pull out of its hat. She also wants it to assume the role of your therapist.

    “For example, you could, in the near future, be talking to your AI dating concierge and you could share your securities. I just came out of a breakup, I've commitment issues and it could help you train yourself into a better way of thinking about yourself. And then it could give you productive tips for communicating with other people,” Herd said.

    While AI can be your virtual shoulder to cry on, its advice may lack the human touch and nuanced understanding crucial for complex decisions. If you are facing issues, it is best you talk to a professional — a human one.

    Also, the AI chatbots still come with a warning that they might make mistakes, often with extreme confidence.

    However, in the centre of all of this, Bumble is still guided by its "Northern Star" — a safer kinder digital platform for more healthy and more equitable relationships.

    "Always putting women in the driver's seat — not to put men down — to actually recalibrate the way we all treat each other. And so AI is going to follow the same set of values and we are going to lean in fast and furiously," she said.

    Also Read: This new feature on Bumble takes the pressure off women to make the first move
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