MILAN — Prada is the first major fashion name to work with Artemest and be featured at its Artemest Galleria in New York.
During NYCxDesign, which closes Thursday, an exclusive showcase of pieces from the Prada Home collection will be on display. It marks the first time Prada Home has been on show in a gallery setting, the company told WWD on Friday.
Part of Artemest Galleria’s spring edit, which also includes an outdoor space and refreshed interiors, a dining table by Veneto-based firm Cimento has been set with stainless-steel flatware with sleek silhouettes and a geometric handle that recalls the Prada logo.
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The items have been displayed with contemporary and minimalist wine glasses, tumblers and Champagne coupes made from hand-blown Bohemia crystal. Prada Home decor and lifestyle pieces — such as elegant gaming sets with metal playing pieces, collectible plates decorated with two original artworks by American artist John Wesley and throw pillows made from premium fabrics like cashmere and wool — currently adorn a custom shelving unit handmade especially for Artemest Galleria by wood artist Giuseppe Rivadossi.
Elsewhere, Artemest has set up an outdoor, urban oasis that includes contemporary zinc-coated metal furnishings by Dante Negro, elegant rough iron furnishings by Tuscan artisan firm DMG Fiesole, and handcrafted cement tables by Forma & Cemento, based in Rome.
In July, Prada Group chief executive officer Andrea Guerra pointed to the importance of retail excellence, and addressed the addition of jewelry in stores, as well as art de la table and home collections.
Prada’s home category consists of a selection of tableware designs available for purchase on its e-commerce channel as well as at select directly operated boutiques, the company said. In April, the offering appeared in the Prada store windows in Milan on the occasion of Milan Design Week.
The 5,000-square-foot Artemest Galleria opened in 2022 and was originally designed as a multitasking space. It was intended to sell designs made by Italian artisans, artists and makers and serve as an event space, as well as an office where architects, interior designers and other clients can plan and source home decor, furniture and lighting.
The building is located across the street from David Zwirner Gallery and minutes away from Gagosian Gallery in Manhattan’s Chelsea. Jewelry designer Ippolita Rostagno is the cofounder and creative director of Artemest, an online destination with more than 60,000 products by 1,500 artisans that represent the past, present and future of Italian craftsmanship and creativity. Rostagno cofounded Artemest with chief executive officer Marco Credendino in 2015.