The hallowed grounds of Michigan Stadium, famously known as "The Big House," will soon have a new addition to its concession stands — alcohol. University of Michigan officials confirmed Thursday that starting August 31, the day the Wolverines host Fresno State, fans will be able to purchase alcoholic beverages during football games.

In a move to enhance game-day festivities, the Board of Regents has sanctioned sales of spirits, beer, and wine within the stadium confines. The decision, Michigan officials said, comes after the initiative to sell alcohol had previously been tested successfully at Yost Ice Arena and Crisler Center, with no alcohol-related behavioral issues or medical responses reported, as per WOOD-TV. They hope to not only amp up the excitement but also to contribute financially to campus research projects and cover certain operational expenses. There's a strict two-drink per transaction limit, and IDs will need to be shown.

Approval of this new policy follows Governor Gretchen Whitmer's legislation allowing public university sports venues to offer alcohol sales. The university is taking steps to ensure the safe service and consumption of alcohol by partnering with various departments, including Public Safety and Security and Risk Management, to oversee the responsible rollout.

When fans arrive at the stadium gates, they can expect reminders throughout the venue to encourage responsible drinking. As reported by ClickOnDetroit, the athletics department has worked closely with the Division of Public Safety and Security, Risk Management, and Government Relations to ensure a secure environment for fans to enjoy their beverages.

Michigan Stadium will join several college venues nationwide that have opened taps for their sports fanatics. More details about the rollout can be found in reports by local media outlets like MidMichigan Now.