- UNFROSTED
- Starring: Jerry Seinfeld, Jim Gaffigan
- Directed by: Jerry Seinfeld
- Rating: PG-13
- Running Time: 1 hr 33 mins
- Netflix
The year 1963 was a pivotal moment in modern American history. The Cold War ran hot with the Soviet Union and the Civil Rights movement was in full gear. It was also time when Kellogg and Post cereal brands were competing with one another not to be the first to land on the moon, but the first cereal company to create a toaster friendly pastry for breakfast. Decades later, enter comedic legend Jerry Seinfeld with his funny take on that race in his feature film directorial debut, “Unfrosted.”
Overflowing with so many cameos that it’s impossible to count them all, “Unfrosted” is loosely based on the true story of how the Post brand announced it had a product called “Country Squares” in development and Kellogg’s hurried response to come up with what became known as “Pop-Tarts.” Seinfeld stars as Bob Cabana, a senior ranking member of the Kellogg’s staff and right-hand man of Edsel Kellogg III (Jim Gaffigan). Their archnemesis from across the parking lot in Battle Creek, Michigan is none other than Marjorie Post (Amy Schumer). Always placing second behind Kellogg’s, Marjorie is depicted as a ruthless corporate boss willing to do anything to get a leg up on the competition, including stealing company secrets.
It’s all quite silly of course as every character is portrayed as being clueless to one degree or another. The writing is tongue-in-cheek with plenty of satire to go around. Seinfeld does a marvelous job of corralling a ton of comedic talent and turning it all into cohesive chaos. He plays off Gaffigan and his other main co-star, Melissa McCarthy, who plays a NASA scientist that joins forces with Cabana, with absolute ease. It looks almost effortless as there are plenty of genuine laughs to be had. I would be remiss if I did not mention the absurdity that Hugh Grant brings as a struggling Shakespearean actor who thinks he is God’s gift to the mascot world with his role as Tony the Tiger.
“Unfrosted” can be a bit disjointed and a little too campy for its own good, but its laughable absurdity falls into the same level of genius as “The Death of Stalin” and “What We Do in the Shadows.” Come on, a milk man delivery service is likened to a secret, organized crime ring. Seinfeld’s effort is not Shakespeare, nor does it have some hidden agenda. Overall, “Unfrosted” may be simple but it is coated with plenty of sugary sweet laughs.
“Unfrosted” receives ★★★1/2 out of five.
