London is a city that is famous for its fashion scene. Up on the list with Paris and Milan, London stands out as a world-class shopping destination not only for ultra-luxury brands but also for vintage finds. With a variety of shops, ranging from large department stores to quaint boutiques, there is a variety found here that can’t be found in many other cities. In this post, we will share London’s diverse retail landscape and explore the best places to find both classic and modern pieces. Perfect for every fashion lover, join us as we explore shopping in London.
Iconic Shopping districts and Department Stores
Depending on your style and budget, shopping in one district over another might seem obvious. Those looking for higher-end designer labels would go directly to Mayfair, while others searching for fast-fashion items might think that the high street is their best option, but it isn’t necessarily always the case. We are here to share the best shopping areas in London, from department stores, and shops to clothing boutiques that will appeal to everyone.
Harrods
An iconic symbol of London, Harrods department store stands as the image of shopping in London. Located in the affluent Knightsbridge area, it has been open since 1849. Its display windows from the street are perhaps more iconic than the clothes inside the building, especially during the holiday season, drawing attention to the beautiful Christmas decorations displayed.
Harrods is a landmark destination that attracts tourists not only for its high-end luxury products but also for the beautiful architecture and rich history of the building itself. It is a massive, 7-floor structure that has 330 departments, ranging from women’s, men’s and children’s clothing items to home decor and beauty products. It is regarded as one of the largest department stores in all of Europe and each department within the building feels like you are walking into an individual shop.
If you are looking for a unique shopping experience, you can hire a bespoke service that is “by appointment” only, providing a tailored shopping experience with a private room, consultant and personal shopper.
You can also enjoy Harrods Spa, hair salon and barbershop, as well as many of the restaurants located throughout the building.
Oxford St.
Oxford Street is essentially one of the busiest and most vibrant shopping streets in Europe. It is about 2.4 Kilometres (1.5 miles) long and stretches throughout the heart of London. There are over 300 shops along the street and has a mix of high-street brands and flagship stores, which appeal to every style, taste and budget.
Shops like Zara, H&M and Topshop are more affordable options, while luxury brands can be found in Selfridges. Selfridges has been voted the world’s best department store and houses some of the top premium labels. If you are interested in sports, then you need to visit Niketown while those who are into technology should check out John Lewis & Partners.
It is here on Oxford St. that popular seasonal events also take place, such as the Christmas light display. It can get crowded no matter the time of year, so make sure you plan and know which shops you want to visit to ease your journey along this bustling street.
Bond Street
Perhaps the most luxurious shopping district in London, Bond Street is located in the prestigious neighbourhood of Mayfair. This area has been linked to sophistication, class and high-end retail since the 18th century. The streets of Mayfair are full of historic buildings which have now been converted into shops, restaurants, art galleries and boutique hotels.
Bond Street itself is split into two: Old Bond Street and New Bond Street. Together, they have a variety of high-luxury shops and boutiques. International fashion houses like Chanel, Dolce & Gabbana, Tiffany & Co., Cartier and Louis Vuitton are just a few of the flagship shops you will find here.
Apart from clothing and jewellery, Bond Street is famous for art and antiques. World-renowned auction house Sotheby’s is located here along with other art dealers and galleries.
Bond Street offers the best luxury shopping in London that promises an exclusive retail experience.
Marylebone High Street
A great alternative to Oxford St., Marylebone High Street offers a similar shopping experience but with fewer crowds. Known to replicate a small-town ambience, the street has a curated selection of boutique shops including homewares, artisanal finds and vintage clothing.
From handmade chocolates at Rococo Chocolates to custom fragrances at Diptyque and classic vintage shops like William Vintage – whose clients include Lady Gaga, Victoria Beckham and Rihanna – each store adds to the street’s charm. Tree-lined sidewalks and classic storefronts, provide a shopping environment that feels both upscale and homey.
Westfield London
This is known as one of the largest urban shopping centres in Europe. Westfield London opened in 2008, and it has only continued to grow and expand to include retail shops, restaurants, and entertainment experiences. Perhaps better thought of as the Disney World of retail, there are over 300 shops with a separate section called “The Village” that houses all the high-end luxury brands like Gucci, Prada and Yves Saint Laurant. Popular high-street brands are also located in Westfield’s shopping mega centre. You can easily get here by taking the underground or by bus and taxi.
Vintage stores in London
With such a keen eye on high-end brand names or high-street labels, vintage shopping can sometimes fall under the radar of many while shopping in London. The thing is, London hosts some amazing vintage shops that have both eclectic one-of-a-kind pieces to iconic labels – you just need to know where to find them.
From the streets of Shoreditch to Notting Hill, each neighbourhood is known for its own characteristics and selection of goods.
Atika is London’s largest vintage shop. It has 2 floors, 5 showrooms and houses more than 20,000 vintage pieces ranging from clothing and lifestyle to books and magazines.
Located in Notting Hill is Portobello Road Market. This is a must-visit location, famous for its antiques and vintage clothing stalls that pop up every Saturday. You can find old Victorian lace to 70s bell bottoms. However, if you are looking for luxury items, One of a Kind on Kensington Park Road has an exclusive assortment of high-end vintage pieces brought in from all around the world. Bear in mind, that you do need an appointment to enter the shop as they do not accept walk-ins.
Your ultimate London shopping adventure awaits
What London can offer in terms of shopping is hard to find in many places. It is diverse and dynamic, full of styles and brands from all over the country and world. From luxurious boutiques on Bond Street to unique vintage treasures in Notting Hill, shopping in London will not disappoint. While mapping out your shopping therapy in London, don’t forget to book your accommodation with Urban Retreat Apartments, conveniently located near all the best stores, providing you with comfort and elegance as your home away from home.
