Shareef O’Neal, son of NBA legend Shaquille O’Neal, assures fans that despite his involvement in rebranding the $2.4 billion company Reebok, he has not given up on his basketball career. Shareef announced on social media that he is still dedicated to the sport and plans to return to the court soon. The young O’Neal has been pivotal in rebuilding Reebok's brand value alongside his father, who is currently Reebok's President of Basketball Operations. This commitment to both basketball and brand revitalization underscores Shareef's dual focus on his professional journey and family legacy.

By the Numbers
  • Reebok was sold to Adidas in 2006 for $3.8 billion.
  • Adidas sold Reebok to Authentic Brand Groups in 2021 for approximately 2.1 billion Euros.
  • Reebok’s brand value has increased to $2.4 billion under O’Neal’s leadership.
State of Play
  • Shareef last played for the NBA G-League’s Ignite team in the 2022-23 season.
  • He has since dedicated time to helping rebrand Reebok.
  • Reebok has recently signed Angel Reese, providing her with full creative control over her products.
What's Next

Shareef O’Neal plans to return to basketball soon while continuing to support his father in Reebok’s rebranding efforts. Reebok's leadership under Shaquille O’Neal and Allen Iverson aims to further elevate the brand, possibly attracting more prominent athletes.

Bottom Line

Shareef O’Neal remains committed to basketball despite his current focus on revitalizing Reebok with his father. His dual dedication highlights a promising future both on and off the court, ensuring that both his sports career and Reebok's market position are set for growth.