A place to talk about the box office and the movie business, both domestically and internationally.
I’m Matt Belloni, author of Puck’s Hollywood private email “What I’m Hearing” and host of “The Town” podcast. AMA about the summer box office at 3:00 p.m. ET TODAY (Friday, May 10).
I’m the former editor of The Hollywood Reporter and an entertainment lawyer, and I cover the real inside conversation about money and power in Hollywood for Puck. I’m here to answer all your questions about the summer box office. Topics I’m keen to delve into include:
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Summer box office: How bad will it get?
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Potential sleepers and sneaky bombs this summer
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Why we shouldn’t pay much attention to opening weekends anymore
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Stars that are poised for breakouts this summer
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What ultimately makes a movie profitable or not profitable
Proof here.
UPDATE: This AMA is now over. Sign up to receive my Puck private email about Hollywood, “What I’m Hearing,” HERE. As a thanks for joining, I’m including an exclusive discount for Redditors. Until next time!
Hey Matt! Been a fan/follower for a while (The Town is fantastic).
With the recent announcement of the Brad Pitt F1 movie reportedly costing $300+ million, why are studios allowing for these types of budgets on non-sequel/IP projects? Will we see this trend continue as studios go "all in" on four-quadrant films? Why can't the studios allocate these budgets to more $30-50 million projects to give themselves a better shot at ROI?
It's actually an easier sell to make one super expensive blockbuster than 5 smaller movies. Blockbusters just have a better track record of becoming more profitable than the smaller stuff. But I do agree that costs have gotten out of control, and the studios know this and are trying to bring them down.
As an aspiring producer obsessed with the Blumhouse model, I’m glad that studios are looking to scale down
I’ve always wanted comedies to use the Blumhouse model so they can make a comeback
I'm curious what you mean by this. I don't think legs have gotten better or anything, looking at the Challengers box office trajectory which was the type of film that should have had a leggy run. Or looking at The Fall Guy having a low opening but not being able to leg it out despite good word of mouth.
We've seen tons of examples lately of films that opened one way and either overperformed wildly (Elemantal, Anyone But You, Wonka) or lost gas immediately (Fast X), so all the focus on the opening weekend probably does a disservice to the understanding of how those movies performed. Plus, SO much goes into the ultimate profitability of a movie, including other windows, specific splits in different territories, etc. But I get it, we all love the horse race.
Fast X didn't open that well regardless (down from Fast 9 which had worse conditions)
December box office has always been leggy
But Elemental was a real surprise.
Any insight into how Apple views the performance of Killers of the Flower Moon and Napoleon? Obviously neither were profitable purely from the box office, but we all know Apple had other considerations.
Were they satisfied or disappointed? Do you think they’ll continue to make prestige blockbusters?
Apple really likes awards nominations, so they can justify the enormous expense of Killers. Napoleon actually ended up doing OK overseas, though not profitable. Argylle was a total disaster. Apple sees theaters as effective marketing for AppleTV+ so they were at least satisfied that the movies boosted viewership on the platform. That said, the Apple leadership recently started asking tougher questions about the movies experiment. I wrote about it here: https://puck.news/apple-come-to-jesus-moment-for-movies/?utm_source=twitter&utm_medium=organic_social&utm_campaign=1&utm_content=matt-belloni-rboxoffice-ama-5-10-24
Gotcha. That makes sense. Thanks for the reply
I have some questions that might be part of something you’re already investigating but if this is the first time any of it has been raised to you, it would be cool to see you do a deep-dive into some of them eventually if you don’t have any related information right now.
Sorry in advance for having a lot to ask but there hasn’t been that much coverage of these topics in the news recently so that’s why I was curious to ask about them.
Thank you for taking the time out of your busy schedule to do an AMA here and I hope you have a great weekend ahead.
WarnerDiscovery:
Paramount Global:
Disney:
General Streaming Prediction:
So many questions! On the last one, every streamer has a slightly different approach to growth. Eventually all the truly global streamers will incorporate games, shopping, social interaction, basically the "metaverse" that everyone except Zuckerberg has stopped talking about. International has got to be a growth area because many of the streamers have reached saturation in the US. But these are just the platforms that make it. Several will likely be merged or otherwise go out of business.
Thank you so much for the response. I do hope if some of the other questions eventually get answered in the future, you would be able to get the exclusive scoop on them.
I definitely see international expansion being a necessary factor for growth but we have seen some pause or even slowdown on that front from some of them recently in order to give more priority towards reaching the profitability stage.
Have a great weekend!
How many more weak summers at the Box Office can Hollywood realistically withstand before things get drastic or need shaken up significantly? It's been a disappointingly downward trend at box office for many major blockbusters over the last few years, how long can movie companies overcome the low numbers before change occurs?
It's not the Hollywood studios that have to be most concerned, it's the THEATER industry. They've basically written off 2024 and are praying 2025 returns to more of a pre-Covid "normal" level of blockbusters in theaters. The studio slates are definitely better in '25 but unclear whether box office will ever get back to normal. And if not, there will be further downsizing of theater industry. I actually argued that might not be a bad thing here:
https://puck.news/why-havent-more-movie-theaters-closed/?utm_source=twitter&utm_medium=organic_social&utm_campaign=1&utm_content=matt-belloni-rboxoffice-ama-5-10-24
Thanks for your answer. I have to wonder if even big titles like new Star Wars films or new Avengers films will even be able to fill theater seats again... given the arguable dip in quality, it seems like less people will contribute to billion dollar success films.
I don't think the dip in quality is arguable. It's definite.
Hey Matt, we're big Townies here at Think Jam and really appreciate the insights you share on the media & entertainment industry. Since the strike ended, studios have made a big push with extravagant global press tours -- thanks Timmy and Zendaya for slaying the carpets around the world. Outside of Dune and Challengers, do you think the global press tour for Furiosa will move the needle on box office? Do you think we will continue to see these big investments in press tours through the rest of 2024?
Hard to compete with Zendaya and Timmy and that young hot cast in Dune and Challengers. But Furiosa at least has a global star in Hemsworth. Unclear how meaningful Anya is, so that press tour will necessarily be less impactful I think.
Hello, Matt Belloni!
Which movie's box office performance are you personally most anticipating for the rest of this year, and - assuming every movie stays on schedule - which of the currently slated for 2025 is your most anticipated as well?
I'm really interested to see how big Wicked will be. We know it's gonna be a mother-daughter phenomenon, but can it broaden out into a 4 quadrant pic? I think so, that's why I picked it No. 1 in The Town box office draft. Next year I'm most interested to see if James Gunn can re-boot Superman and whether anyone cares. The future of DC rides on that movie.
Awesome :)
Thank you for the response!
Matt love listening to The town on my commute. Two questions: If Paramount is sold, do you except them to wind down Paramount+ and sell each piece of content separately or sell it all to one company for a certain amount of money per year? Also a majority of Paramount+ subscribers are either on a discounted deal or get free from another company (Walmart+), how is that sustainable when all Netflix subscribers pay full price (Netflix doesn’t even have free trails)? I pay 30 bucks per year for paramount+ and pay 25 bucks per month for Netflix
Par+ will either be closed or merged into another service (via JV or outright sale). MANY of its customers are coming from Walmart and other partners, but all the services do marketing partnerships. Disney+ launched with a huge Verizon deal, even Netflix does that.
Thanks Matt, follow up: is paramount able to sell the streaming rights to its NFL to another company to pay down its debt?
I don't know CBS' deal with the NFL but I would be shocked if CBS could do that without NFL approval. Last thing NFL would want is its games streaming on a random no-audience platform just because CBS was desperate for money.
If you can take one M&A question, would you bet on EA, Amazon, and maybe WBD as potential suitors for Paramount, after the Skydance and Sony/Apollo bids? I came up with a scenario in which Comcast has a change of heart and decides to acquire key Paramount units like the Paramount Pictures studio, Nickelodeon, and streaming units, while the remaining cable networks are spun off as a standalone publicly-traded entity.
I dont think WBD is buying anything these days. And if Comcast wants Paramount they would probably have to wait until after the Biden DOJ is gone, which is either November or 2028.
I mean, Comcast would probably have no issue acquiring just these Paramount units:
Paramount Pictures
Nickelodeon
Showtime Networks
Paramount+ (and SkyShowtime)
Paramount Global Distribution Group
And then, networks like MTV, CBS, Comedy Central, etc. could be part of a new standalone entity of sorts.
Which brings us to EA or Amazon (the latter of which was actually speculated upon in 2019).
Disney lost 600 million plus theatrically how much do these theatrical losses affect them in the grand scheme of things
The film divisions of the media companies rarely move their stocks, but in Disney's case, they need film hits to create interest/IP for the parks and consumer products and all the other aspects of the company. So it matters!
Another question is what plans does Disney have for Walt Disney studio and 20th century studios considering iger's statement of wanting more originals, is he talking mid budget originals or big budget ones instead especially with David greenbaum having influence on both studios
How do you feel about the recent surge of old movie releases that end up in the top 10? Recently Spiderman, Alien, Phantom Menace? What’s with the sudden uptick in ticket sales there? Should distributors/exhibitors take this as a sign to lean in?
Millenial nostalgia is strong, there are fewer new releases this year thanks to the strikes, and people like going to IMAX and PLFs to see movies they grew up watching at home.
Any word on what AMC Distribution might be doing next as their follow-up to Taylor Swift and Beyonce and their Billie Eilish listening events next week? How did your panel with Adam Aron at CinemaCon come about and after hosting the panel with him has your opinions changed at all? Relatedly thoughts on the other big chains like Cinemark and Cineworld/Regal after the bankruptcy exit?
Adam claims his phone is "ringing off the hook" with artists who want to do a movie with him. I'll believe it when I see it, not everyone is Taylor or Beyonce. Cinemacon put together that panel with Adam and he OK'd me as the moderator, so good on him. I actually like him in person, we just disagree on some of his tactics.
Thanks! From their earnings call, late 2024 - 2025 was the timeframe expectation on something like Taylor/Beyonce. He went back and forth on X with Dane Cook about Cook's comedy concert film, but subsequently Cook has made it seem like he wasn't contacted when it came time to discuss offline. [I would imagine they would be more interested in bigger WW draws with less marketing spend required]
Matt given the success of Mario at Universal, do you think Disney would work on a Final Fantasy/Kingdom of Hearts Disney animation films with Square Enix?
2 years ago i would've said no way, but now i think disney is open to partnering on outside IP. we'll see if it happens.
Sony controls the Final Fantasy TV rights. A pilot has been in development hell for about 5 years now.
Oh really interesting.
Does it sting when Lucas is right?
I'll let you know if it ever happens.
Love it, thanks :)
How do you feel about the future of theatrical animated originals? Considering Disney and Pixar focusing on sequels with an original here and there, Paramount, WB, Illumination and DWA following suit but with adaptations and IP, and Sony seeming to have nothing under its banner theatrically but SpiderVerse sequels, I'm curious on if the studios are just going to focus on IP and adaptations. I know IF is a hybrid that comes out next week but it has good buzz, as does The Wild Robot. I think Elio could turn it around for Pixar if IO2 does great.
It's scary out there for animated originals post-Covid. I thought Migration would break the spell bc it's Illumination, but it didn't get to $300 and probably won't get a sequel. Pixar moving Elio to 2025 rather than just pushing it a few months due to the strike is another sign Disney is afraid (especially since their originals cost so much more than the other studios). If Wild Robot doesn't perform, I think the studios will pull back even further on originals and lean on sequels.
FYI, since 2019 Disney released only original animated films both WDAS and Pixar. Illumination released nothing by sequels and known IP since 2016 until Migration. Inside Out 2 & Moana 2 will be Disney's first sequels since 2019. It's not "originals here and there" for Disney.
I'm well aware. However in the upcoming slate from 2024-26, 2 of their 7 animations are originals (Elio and the Pixar 2026 spring movie)
Hi Matt!! Really big fan of your podcast and Puck generally, especially as someone who used to work on political campaigns but now does corporate pr.
a) I'm curious if y'all have ever considered some cross-programming between the town and the political folks at Puck, especially as more people pay attention to the presidential (re:strategy, not actual politics) b) Would love to know what you/y'all see as the most interesting similarities and differences between the kind of campaigning that goes on in hollywood (award campaigns, movie marketing, talent personal branding, etc.) and political campaigning.
I had Tara Palmeri on to talk about the De Santis/Disney feud, but your suggestion is good, lots of overlap.
Oh yes, that was interesting!! In my question I mean more the strategies of each, less so specific politics/events such as FL/disney.
Matt, I, like seemingly everyone else in this town, am a rabid listener to The Town. Great job and congrats on the success.
In your Fall Guy post mortem, you and Lucas talked a lot about why this movie didn't open. But I feel that one item that got the short shrift was release date. When Deadpool moved, Fall Guy jumped onto the date, but it was in retrospect the wrong movie at the wrong time. Distributors and movie theaters are already at odds: Exhibition wants a 52 week schedule, but studios want key dates for their tentpoles. I see this getting even more fraught in the future. Thoughts?
Agree with you. Moviegoers are savvy enough to expect a lot out of that early May release, and Fall Guy, while fun and action-packed, doesn't match a Marvel movie in perceived value.
Why do you think Disney didn't move Apes to start the Summer when they delayed Deadpool & Wolverine from the date? I'm not complaining since The Fall Guy's delay led to me getting Dune: Part Two, two weeks earlier, but I just don't get why they let another studio take the date when they moved Apes up from Memorial Day anyway. Plus the Phantom Menace re-release could've been released for its actual 25th anniversary, instead of a few weeks earlier, and they still could've started the summer.
I think Disney was nervous about expectations for the same reason I mentioned. Apes has never "opened" the summer, it's always been a B franchise (no chance for $1B), and if you're gonna take that date, you gotta have the goods. I think Universal learned a lesson.
hi Matt do you see Inside out 2 doing more than its precessdor
I don't actually. IO got to $858M in summer 2015. Given the recent issues at Pixar, I think Disney would be happy if IO2 did between $700M and $800M.
Hey Matt!
Long time listener of KCRW's The Business and your banter with Kim is a highlight from me. From there, I found The Town, and it is HIGHLY informative and super awesome! Thank you for all your hard work!
2024 B.O. is looking shaky, and it feels like we're all "waiting" for next year already.
Do you think if the summer box office lands not in line with studio expectations, that it will adversely affect the 2025 summer slate and summer movies going forward?
No, i think 2025 is now the litmus test. If THAT summer's movies don't perform, then it's panic time.
Do you think A24 has a chance of being a wide release/100+ million grossing studio? Is it worth it for them to try?
Great question. I do think A24 can evolve into more of a general audience distributor with bigger budget hits, but the graveyard of Hollywood histooy is littered with distributors that got out over its skiis. The next 3 years should be fascinating for A24.
Really enjoy the podcast, so thanks for that!
How important will PVOD become (or is already?) in release strategies when the theatrical boxoffice is declining? Is it a viable alternative? Are there movies that make more on PVOD than in theaters?
PVOD is big growth area and is actually a nice backstop for studios like Universal that lean into it. Duds in theaters can even become profitable there. Bullish.
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would be fine if it didn't cost $50M. will probably lose money in theaters but be huge on Prime Video.
5 years after the deal was finalized, Disney is leaning heavily on Fox properties at the box office this year (Poor Things, Deadpool, Apes, Alien). What do you make of this? How would the success of these movies affect Disney’s succession plans?
Makes sense Disney is finally getting to the Fox properties. Marvel stands to benefit the most with Fantastic 4, X-Men and more on the way. No impact on succession.
Does Horizon: An American Saga perform better or worse than Killers of the Flower Moon? Killers topped out at $156m WW.
Tough one. Depends if it's good! Let's say it's OK (which is what I've heard). At 3hrs, and with Westerns not really performing overseas, I'd say $150M WW is a pretty good prediction for that movie. And unlike most summer releases, the domestic total will be bigger than international.
What non-trades do you read for movie/TV content?
WSJ and Bloomberg have great financial coverage of Hollywood. I read a lot of newsletters like Reliable Sources, Buffering, House of Strauss, and my Puck colleagues like Dylan Byers, Bill Cohan, John Ourand, Julia Alexander!
Hi Matt! Thank you so much for doing this!! My question is that could you please give us a definite answer of how much box office share does domestic theaters take? Is it really 50%? or does it changes over the period of release window … thank you again : )
It changes during the release window (studios take more on opening weekend) and it can vary by studio. For instance, Disney got better deals pre-pandemic because its movies were driving so much box office.
Thank you so much!
Hey Matt, love The Town! Do you have any fun stories about any of the actors you did the hollywood reporter roundtables with?
Clooney subbed out his water glass for a glass of tequila. Loved that.
That's awesome. Thanks.
As a future law student (on the clock to enroll at Michigan Law or Georgetown by Monday!), I'm curious how the role lawyers play in the industry will evolve through potential consolidation, AI, changing exec structures, and less emphasis on agents. You're a lawyer-- how do you see this playing out?
Bullish on lawyers. As the industry becomes more complex, they are needed more.
A movie exec once got fired for making the movie Battleship and is now, because of Barbie, making an adaptation of Monopoly. Do you think he will be fired again for the same offense?
Depends if Monopoly works!
It feels like there are too many movie theaters. What percentage do you think need to close in order to right size the theatre market?
Maybe 15 percent? I wrote about that topic here: https://puck.news/why-havent-more-movie-theaters-closed/?utm_source=twitter&utm_medium=organic_social&utm_campaign=1&utm_content=matt-belloni-rboxoffice-ama-5-10-24
thanks for the reply. Love the Town.
With Oscar rules being revised to require broader theatrical releases, will Netflix finally start to (begrudgingly) embrace theatrical as a method of exhibition? I think they would have a lot more Oscar wins if they weren’t so openly hostile to theatrical exhibition.
Netflix will do only what is required to qualify films for best picture. They want nothing to do with theaters.
What would it take for Blue Bloods to get a 10 episode 15th season to get to over 300 episodes? It's still a top rated show, it also does well on Paramount Plus. Why does that not count for anything?
Shows are never totally dead these days so who knows. But CBS kept that show afloat in its final years by asking cast to reduce fees etc. So I think it's dead for now.