THE WHAT? JW Marriott and Flamingo Estate have unveiled a collaboration that will take guests on a sensory journey through taste, scent and sound. Specifically, the duo have launched a garden-infused signature scent inspired by the JW Garden – a space to connect with nature at JW Marriott properties around the world.
THE DETAILS Expansion, as the co-branded scent has been named, is described as a herbaceous and uplifting scent based on a holy basil note and is encapsulated in a signature candle. The pair will also launch a hand-blended honey and have put together four signature playlists designed to correspond with the distinct energy of different times of the day.
JW Marriott Essex House New York will feature a bespoke pop-up shop where guests can purchase the products. Hotels in Dallas, Mexico City, Madrid and Bengaluru will also offer products via pilot retail displays.
THE WHY? Bruce Rohr, Vice President and Global Brand Leader, JW Marriott “Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being. JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”
