Netflix just announced its partnership with Skydance Sports, NFL Films and Stardust Frames Productions for the upcoming docuseries about America's Team, the Dallas Cowboys, Deadline reported.
The streaming platform describes the show as a “defining” documentary series. The as-yet untitled project will tell the story of team owner Jerry Jones and how he transformed the Dallas Cowboys franchise. From assembling a historic group of coaches and players to winning three Super Bowls in the '90s, as well as making his mark in the combined worlds of sports and business.
America's Team headed to Netflix
The 10-episode series does not have a premiere date announced yet. It will feature new and never-before-seen footage and interviews with Jones, who has been the Cowboys' owner, president and general manager for 35 years.
Players, coaches and '90s rivals, including Pro Football Hall of Famers Troy Aikman, Michael Irvin, Emmitt Smith, Deion Sanders and head coach Jimmy Johnson will make appearances in the series. Political and pop culture luminaries will also be interviewed such as President George W. Bush, Nike founder Phil Knight and media mogul Rupert Murdoch.
Primetime Emmy winners Chapman Way and Maclain Way will direct and will serve as executive producers with Jessica Boddy, Keith Cossrow, David Ellison, Ross Ketover, Ken Rodgers, John Skipper, Jesse Sisgold and Jon Weinbach.
The project, announced during Netflix's upfront presentations, follows the streamers stable of sports-related series such as Formula 1: Drive to Survive, Full Swing, NASCAR: Full Speed, Quarterback, Six Nations: Full Contact, Tour de France: Unchained and Under Pressure: The U.S. Women's World Cup Team Untold.
With the 2024 Olympics right around the corner, the streamer also partnered with the International Olympic Committee for three upcoming documentary series which will feature gymnast Simone Biles, the Men's Olympic Basketball teams and track stars.
Netflix also has another Cowboys docuseries coming up, this time about the team's cheerleaders, America's Sweethearts: Dallas Cowboys Cheerleaders.
A brief history of the Dallas Cowboys
The Dallas Cowboys' nickname, America's Team, came from the team's highlight film in 1978. The narrator, John Facenda, described the team as having “faces as familiar to the public as presidents and movie stars… America's Team.”
The team is headquartered in Frisco, Texas and plays their home games at the AT&T Stadium in Arlington. Its current head coach is Mike McCarthy.
The Dallas Cowboys joined the NFL as an expansion team — a team from a city that hasn't hosted a team in that league before, with the intention of satisfying the population's demand for a local team — in 1960.
The team made it to the Super Bowl eight times, tied with the Pittsburgh Steelers and Denver Broncos for the second-most Super Bowl appearances in history. The New England Patriots hold the record at 11 appearances. The Cowboys hold the record for winning the most number of winning straight seasons. They won 20 straight season from 1966 to 1985, having missed the playoffs only twice: 1974 and 1984. The team also hold the most number of playoff appearances at 36.
According to Forbes, the Cowboys are became the first sports team to be valued at $4 billion in 2015, and is the most valuable sports team in the world. Jones bought the team from oil magnate H.R. “Bum” Bright in 1989 for $150 million.
The Cowboys last won a Super Bowl championship in 1995 against the Pittsburgh Steelers at the Sun Devil Stadium in Tempe, Arizona. Larry Brown was the first cornerback to be named MVP. The Cowboys' last (to date) Super Bowl championship was also the first time that the Vince Lombardi Trophy was presented on the field instead of inside the winners' locker room, as was the previous tradition.
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