Charting a sustainable path: Retail supply chain evolution in 2024

In 2024, sustainability in retail supply chains is essential. Consumers are demanding ethically and sustainably sourced products, with 72% of Gen Z and 77% of Millennials willing to pay more, according to a McKinsey report. This presents an opportunity for retailers to prioritize a more sustainable supply chain. But how can they do this while continuing to grow the business? Turns out that those goals aren’t mutually exclusive. Sustainability and business growth go hand in hand in today’s markets.