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Discussion
So for starters, if that’s the case, cool! I’m just curious as to the inside baseball of why this phrase appeared all of the sudden and now seems to be a core part of the Kinda Funny branding message and almost a value proposition. Like, yes, it’s used in the context of discussing bandwidth, but I’ve also heard it many times at the opening of shows when they’re introducing themselves and the company. Is this callout driven by metrics? Consumer feedback? Testing? Also is it resonating since its inception? Just curious!
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I think people see guests come in often and wonder just how many are part of KF staff. Especially because Janet, Tam et al are not even part-timers. I appreciate them showing they're a tight-knit group despite having MUCH Betty presentation than Giant Bomb, Easy Allies etc. Matter of fact, I'm re-subscribing this month bc I'm very happy with their recent changes and coverage.
The crew doesn't come on here as much so I doubt you'll get a response to this.
But from what they've said, I'd guess that it's a combination of stuff. They tend to test things out so it's possible they just think that might excite people and show them how much quality the audience is getting by such a small team. Idk if they have any definite metrics on it yet since they've only been pushing it for a few weeks.
It’s them leaning into the small business aspect. The same way people say “shop local” or “support small businesses,” they’re just reminding you that they’re a small operation despite the fact that the studio can make it look otherwise sometimes.
Much like "best friend," it's all marketing. Lol
I think it's partially a response to how bad things went for Watcher a month ago when they didn't disclose they were a team of 30 trying to go being a paywall.
Conversely, kinda funny being run by only 11 people helps humanize and remind you that this is a small operation and that we as an audience can have a real impact on the team
They've been saying it for months now in the ads, long before the watcher stuff happened
Who is the whole crew of 11?
Greg
Tim
Bless
Andy
Baret
Mike
Gary?
Paris?
Greg, Tim, Nick, Kevin, Andy, Joey, Cool Greg, Barrett, Roger, Mike, Blessing
K ive been listening for 3 yrs. I must be brain dead because I thought cool greg was greg referring to himself lmao. Oh man thats embarrassing. Top of my head i cant recall nick or joey. But i also only listen to the pod so maybe I just thought they were guests and couldn't put a face to the name.
Which pods? Because, uh, Nick Scarpino has been part of the KF podcast since day one LOL
Joey joined as Community Manager/Office Manager in Year one or Two. "It's Christmas in INSERT MONTH HERE, It's Joey Noelle"
Cool Greg is Greg Gettys aka Tim's Brother.
Usually only kfgd, maybe id need to hear nicks voice again. Hes defs not a regular
They've mentioned the Team of 11 thing ever since I got back into the content around May of 2022 so it's not exactly new
To me I hear it as “We do so much with just a small team” and that the small team used to be 4-5 guys sitting around the table, and now with an 11 man team they are both proud of what they’ve become, while also reminding the audience that their support pays for 11 peoples livelihoods. Its not about supporting the Kinda Funny as a company, it’s about supporting 11 friends/coworkers do neat stuff. So maybe it’s more about humanising the team more.