VER HITS: C.O.D.: "In the Bottle"

Sunday 12 May 2024

C.O.D.: "In the Bottle"


"The week's most modern dance sound."
— Neil Tennant

As has been discussed on here before, Neil Tennant was busy getting his musical aspirations in order while also toiling away the Hits. (I was going to say he was doing so in his space time but I wouldn't be terribly surprised if the two tasks crossed over quite a bit) Pop dominance wasn't the forefront of his mind as this early stage, however; what he and partner Chris Lowe envisioned was to cut a single in the States that would only be available on import in the shops in Britain. With the balance of power in the hands of the big record labels at the expense of the indies and the spread of HMV, Tower Records and the Virgin Megastores in the nineties, imported music became easier to get but it still retained a certain cachet, if only to get a shrink-wrapped compact disc with an IMPORT sticker emblazoned on it. Nevertheless, it's not quite the same as poking around in a dusty old shop and coming across a record that somehow worked its way over the Atlantic or ordering the latest 12" dance sensation from an obscure enthusiast label (or so I hear, having never done so myself).

Sigh, another Tennant review, another piece all about the Pet Shop Boys. Readers of this blog will doubtless be wondering if I have nothing else of note to say about eighties' dance music and they're not wrong. If anything, this project has only upped my appreciation of ver Pet Shops as a pair who managed to cram the best bits of disco, hip-hop and synth-pop into their sound while deftly avoiding the pitfalls of their some of their forefathers. In short, what got them out of the specialty import shops and into every Our Price, Boots, WH Smith's and Woolworth's. In terms of song structure, no one influenced them more than Bobby O; as far as sampled sound effects go, we may look no further than C.O.D. Indeed, the first fifty-or-so seconds of "In the Bottle" practically sound like an awkward instrumental megamix of songs from the first Pet Shops album Please as well as some of its accompanying B-sides.

Where they don't work so well is on "In the Bottle" itself. A cover of the Gil Scott-Heron number from his Winter in America album about rampant alcoholism in the black community, it trades in the lush R & B groove and soaring flute of the original in favour of some hard-edge breakbeats (as was the style of the time). Scott-Heron's relaxed, effortless vocal, too, is dropped with preference on an angry rap. Choices made: nuance loses out but I can definitely see opting for a bitter take on the themes contained in this song. 

It's in the production of lead C.O.D.'er Paul A. Rodriguez and boffin Man Parrish where it really comes apart. Aside from having a song about the ill-effects of boozing being lost on your average clubber and/or breakdancer, there's a pointlessness of putting together a song with such an important message only for much of it to be drowned out by this all-you-can-eat buffet of effects. It's as if Rodriguez and Parrish knew all about crafting music to be danced to but hadn't the faintest idea about making pop records for the simple pleasure of listening. 

Cue Tennant and Lowe. While the pair had no more charisma than the likes of Bobby O or John "Jellybean" Benitez (and less so than dance groups like Shalamar, The S.O.S. Band and, yes, even C.O.D.), they weren't as married to the dancefloor as many of the artists who were helping to pave the way for them. As a lonely boy — with no strength, with no joy — Tennant understood the angst-ridden impulse to consume music in solitude. One should be able dance to great pop but one shouldn't be obligated to do so. Only a select number of individuals in the early eighties seemed aware of this state. The struggling songwriting/production team of Stock Aitken Waterman proved up for the challenge and so did a young singer from Michigan who went by the mononym of Madonna. These three would prove to be the future of dance pop and we were all the better for it.

~~~~~

Also Reviewed This Fortnight

XTC: "Great Fire"

When it comes to great songs that somehow missed the charts, there isn't a greater pop injustice than that of "Great Fire". Phil Sutcliffe in Q once described it as "Strawberry Fields Forever meeting Penny Lane halfway" and he's correct. Tennant claims it's the first XTC single "in a long while" but a year or so isn't that long a hiatus, is it? Coming off the uneven and overrated English Settlement album, transitional release Mummer looks ahead to the Industrial Revolution pop-rock of The Big Express, the pastoral beauty of masterpiece Skylarking and even to the acid rock pomp of alter-ego The Dukes of Stratosphear, which is where "Great Fire" fits in. It even acts as something of a look back on Andy Partridge's roots as a Beatles and Beach Boys-obsessed youth. (Bassist Colin Moulding's contributions are a similar rewind albeit more in the direction of his love of progressive rock) Not on his high horse for once, Partridge takes to the subject of arson and uses it to delve into love and his neurotic imagination. Tennant is impressed and I suspect he actually prefers listening to it over "In the Bottle". (He's similarly taken with Wham!'s "Bad Boys" as well as a few others this fortnight: the pop will out) Either that or I'm projecting my own immense adoration of this extraordinary tune on to a songwriter I admire just as much. It's probably the latter if I'm being honest.

(Click here to see my original review)

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C.O.D.: "In the Bottle"

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