DENVER- Frontier Airlines (F9) has unveiled significant updates to its product and customer service offerings, marking the beginning of ‘The New Frontier’ for the airline.
This shift focuses on enhancing the travel experience for customers, featuring more transparent pricing, the elimination of change fees, and an overall improved customer experience. These changes highlight Frontier’s dedication to offering exceptional value and a superior travel experience.
New Frontier Airlines
New Clear, Upfront Pricing and Options: Economy, Premium, and Business options now come with benefits like no change fees, baggage, seat assignments, and more.
No Change Fees: Customers in Economy, Premium, and Business classes can enjoy zero change or cancellation fees, providing greater flexibility.
New Expanded Customer Benefits and Support: Flight credit expiration extended to 12 months, improved live phone support, and additional perks.
New ‘For Less’ Price Guarantee: Customers who find a lower price elsewhere can receive 2,500 FRONTIER Miles.
“Today marks the beginning of a new era for Frontier – one with transparent pricing, no change fees, and the lowest total price,” said Barry Biffle, Chief Executive Officer (CEO), of Frontier Airlines.
“This is ‘The New Frontier,’ and we are committed to offering not just the lowest fares, but the best value for all the options you want and the customer support you need, when you need it. No gimmicks, just really low prices and great customer service.”
New, Transparent, and Budget-Friendly Options
Frontier now offers four distinct travel options – Basic, Economy, Premium, and Business – all clearly presented at the start of the booking process. These options cater to various customer needs and budgets, providing significant savings and transparent choices for a better travel experience.
Business: Tailored for luxury travel, this option features UpFront Plus seating with extra space and comfort (subject to availability), including a guaranteed empty middle seat at the front of the aircraft. It also includes a carry-on bag, two checked bags with a 50-pound weight allowance, and priority boarding (Board First) with guaranteed overhead bin space.
Premium: Designed for comfort, this option offers a premium seat assignment (subject to availability), a carry-on bag, and priority boarding (Board First) with guaranteed overhead bin space.
Economy: Covers all essentials for a streamlined travel experience, including a carry-on bag and a standard seat assignment, balancing affordability and convenience.
Basic: Ideal for budget travelers, this option includes a personal item, with additional amenities available for purchase, providing flexibility and savings.
New Options Comparison Table:
| Basic Fare | NEW Economy Bundle | NEW Premium Bundle | NEW Business Bundle | |
|---|---|---|---|---|
| Personal Item | Included | Included | Included | Included |
| Carry-on Bag | For purchase | Included | Included | Included |
| Board Firstsm | For purchase | For purchase | Included | Included |
| Choose Your Seat | For purchase | Included – Standard | Included – Premium | Included- UpFront Plussm |
| Checked Bags | For purchase | For purchase | For purchase | 2 bags 50 lbs each |
| No Change/Cancel Fee | N/A | Included | Included | Included |
| Bundle prices starting from (per person, per direction) | N/A | From $30 | From $50 | From $100 |
No Change Fees
Frontier Airlines is enhancing travel flexibility by removing change and cancellation fees for customers who choose Economy, Premium, or Business bundles. This move highlights Frontier’s dedication to providing flexible, stress-free travel options.
“We’ve evolved, and now it’s free to change,” said Biffle. “This improvement is central to our commitment to making travel with Frontier as flexible and worry-free as possible. We understand that plans can change, and we want to ensure that our passengers can adjust their bookings without the hassle of additional fees.”
Key Enhancements to Customer Service:
Extended Flight Credit Validity: Frontier has extended the validity of flight credits issued on or after May 17 from three to twelve months, providing customers with greater flexibility.
Additional Support Options: Frontier is reintroducing live phone support for customers within 24 hours of their flight or those with Elite status. Additionally, a new callback service will soon be available for other inquiries, ensuring expert assistance is just a call away.
Improved Communication and Technology: This year, Frontier is enhancing its technology and communication. Upgrades to the app and website will simplify travel planning, while more frequent SMS and email notifications on travel days will ensure a smoother journey every step of the way.
“For Less” Price Guarantee
Introducing the “For Less” Price Guarantee, Frontier reaffirms its dedication to providing unparalleled value in air travel. If a customer discovers a lower price for a comparable flight on the same route and date, Frontier will grant the customer 2,500 FRONTIER Miles upon completion of their journey with Frontier. This guarantee assures customers that they consistently receive the most competitive deal when flying with Frontier. Additional information can be found here.
“We’re excited to launch our ‘For Less’ Price Guarantee, ensuring that Frontier remains synonymous with the best value in air travel,” remarked Biffle. “Should you find a better offer elsewhere, we’ll reward you with 2,500 FRONTIER Miles. This guarantee reflects our commitment to ensuring you fly with utmost confidence.”
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