Morrisons has slashed the price of over 400 popular food and household cleaning items as it commits to a new summer price-lowering initiative.
Products in the grocery retailer‘s campaign include dinner-time favourites such as breaded frozen cod fillets, fries, mushy peas, red kidney beans, fajita kits and long-grain rice, all reduced by up to a third.
Other popular grocery items featuring in the price cut include popular snacks such as cheese curls, Jaffa Cakes and cottage cheese, as well as household staples such as kitchen rolls, dishwasher tablets and pet food.
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The latest series of price cuts is aimed at helping shoppers make the most of their money during the summer season and is pledging to lock the prices in for at least eight weeks.
The supermarket‘s chief customer and marketing officer Darren Blackhurt said that the grocer will cut prices “without any compromise on quality”.
He added: “We know that the cost of grocery shopping is as important as ever for our customers and we remain committed to lowering prices without any compromise on quality.
“Today’s price cuts include ingredients for popular meals as well as household staples which will help customers spread their budgets as they start to think about the busy summer months ahead.”
Morrisons’ latest round of price cuts comes as it is dropping its pledge to only source British lamb, as it strived meet its customer demands and “sell lamb at a more accessible price all year round.”
| MORRISONS PRICE CUTS: PRODUCT EXAMPLES | WAS | NOW |
| MORRISONS CHIP SHOP MUSHY PEAS 400G | £0.55 | £0.47 |
| MORRISONS RED KIDNEY BEANS 400G | £0.65 | £0.49 |
| MORRISONS FAJITA KIT 500G | £2.49 | £1.79 |
| MORRISONS EASY COOK LONG GRAIN RICE 1KG | £1.59 | £1.25 |
| MORRISONS JAFFA CAKES 24PK 300G | £1.70 | £1.35 |
| MORRISONS CHEESE CURLS 6 X 15G | £1.25 | £1.00 |
| MORRISONS LOW FAT COTTAGE CHEESE 300G | £1.60 | £1.30 |
| MORRISONS FROZEN SEASONED CURLY FRIES 600G | £1.89 | £1.50 |
| MORRISONS FROZEN COD FILLETS X4 500G | £4.50 | £4.00 |
| MORRISONS ALL IN 1 DISHWASHER TABLETS 30PK | £4.00 | £3.00 |
| MORRISONS FLOOR WIPES APPLE 15PK | £1.60 | £1.00 |
| MORRISONS KITCHEN TOWEL 4 ROLL | £4.25 | £4.00 |
| MORRISONS DOG FOOD CHICKEN PATE 150G | £0.65 | £0.49 |
