NEW YORK – The popular annual runway show from Victoria’s Secret, featuring supermodels with jewel-encrusted bras and angel wings, will be back this fall season after a gap of nearly six years.

The American lingerie retailer announced in an Instagram post on May 15 that it would be bringing back the show without specifying a date, and hinted at some changes to the format of the event.

The show, known for its extravagant stage set-ups, intricate costumes and bras valued at millions of dollars, has seen some of the biggest models such as Adriana Lima, Naomi Campbell, Bella Hadid walk its runway, along with musical performances from artistes including Rihanna, Taylor Swift and Justin Bieber.

“The 2024 Victoria’s Secret Fashion Show will deliver precisely what our customers have been asking for – the glamour, runway, fashion, fun, wings, entertainment – all through a powerful, modern lens reflecting who we are today,” said the company.

In 2019, the retailer, which was a subsidiary under parent company L Brands, cancelled the show, saying that it was “important to evolve the marketing of Victoria’s Secret”.

At the time, L Brands was battling a series of issues including falling sales for its pricey lingerie, activist investor pressure and growing criticism for an outdated brand image and for lingerie that was not inclusive of all body types.

In 2021, L Brands split into two public units – Bath & Body Works and Victoria’s Secret. Sales at the lingerie retailer have continued to decline since the spin-off.

After halting the show in November 2019, Victoria’s Secret unveiled a documentary called the Victoria’s Secret World Tour in 2023 on Amazon Prime.

The first Victoria’s Secret Fashion Show took place at the New York City Plaza Hotel in 1995. REUTERS