Frontier Airlines Breaks Away From Ultra Low Cost Ticket Model
- Now offering basic, economy, premium and business fares
- Part of a ‘premiumization’ move among discount carriers
The changes reflect increasing pressures on carriers since the pandemic as the largest US airlines offer a broader range of fares.
Photographer: Bing Guan/BloombergFrontier Airlines, famous for deeply discounted ticket prices and bare-bones service, is adding new fare categories that include carry-on bags, seat selection and no cancellation fees as it seeks to appeal to US travelers who want more upscale options when they fly.
Frontier, a unit of Frontier Group Holdings Inc., is now offering four fare and service categories — basic, economy, premium and business — with varying benefits, the carrier said in a statement Friday. It’s also dropping change and cancellation fees for all but its lowest level of basic fares, improving live phone support for passengers and extending to one year the expiration time for flight credits.