Mona Vie Inc. Founder and COO-Charles Brink Appointed President of Naturally Splendid USA
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Mona Vie Inc. Founder and COO-Charles Brink Appointed President of Naturally Splendid USA

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct 20, 2014) - Naturally Splendid Enterprises (the "Company") (TSX VENTURE:NSP) (NSPDF) (50N.F) is pleased to announce the appointment of Mr. Charles Brink as President of the Company's 100% owned Naturally Splendid USA Ltd. subsidiary, based in Denver Colorado. Mr. Brink has over 30 years of experience in the organization and operational management of a number of successful high tech startups. Mr. Brink was a Founder, Member of the Board, Chief Operating Officer and later General Counsel for Mona Vie, Inc. ("Mona Vie") the fastest growing private company in the food and beverage industry incorporated in 2003 with annual sales in excess of $942 million and growth of over 100% per quarter for a three year period. Mr. Brink is a member of the Board and Managing Director of Full Spectrum Laboratories Ltd. - developing cutting edge cannabinoid products as well as Chairman of the Board of Boreal Technologies Inc. creating the exclusive plant-based omega products - HempOmega™ and H2Omega™.

Mr. Brink's addition as President of Naturally Splendid USA comes following the recent letter of intent with Full Spectrum Laboratories Limited (FSL) headquartered in Dublin, Ireland, to license FSL's cannabinoid extraction and patented formulation technologies. The license will grant Naturally Splendid USA worldwide rights to a suite of advanced cannabinoid technologies, including the first issued USPTO patent for water-soluble cannabinoids, essential for the development and manufacturing of cannabinoid-based nutraceutical and pharmaceutical products and therapies. The license will allow Naturally Splendid USA to create products and industrial solutions in those countries and jurisdictions that allow for the manufacture and distribution of cannabinoid based products.

Cannabidiol (CBD) is arguably becoming the most sought-after cannabis compound due to its medicinal and nutraceutical properties:

  • Non-psychoactive

  • Anticonvulsant

  • Anti-epileptic

  • Anti-inflammatory

  • Antioxidant

  • Antipsychotic

  • Neurological protection

Naturally Splendid USA's worldwide license will be for an initial term of 10 years with renewable 5 year term options. The license will allow Naturally Splendid USA to also sub-license these cannabinoid technologies to approved third party companies in countries that allow for the production and distribution of cannabinoid-based products and solutions. A definitive agreement is anticipated to close on or before October 31, 2014. This transaction is subject to TSXV approval and legal due diligence by NSP.

Naturally Splendid CEO Craig Goodwin states, "We have had the privilege working with Mr. Brink for the past two years as the business relationship between Naturally Splendid and Boreal Technologies has grown. His business experience, expertise and successes are of the highest pedigree. Charlie is a true visionary who's had a number of significantly successful business ventures, including as the founder of a functional beverage company that accumulated $1 billion in sales in their first three years of operation and then surpassed $1 billion in sales in their fourth year of operation. Charlie's appointment as President is effective immediately"

"It's with great honor that I accept the position of President of Naturally Splendid USA", states Charlie Brink. As founder and financier of Full Spectrum Labs, C M H Biotech and Boreal Technologies, I have been able to observe and in fact participate, in the development of Naturally Splendid as our two companies engaged in business at several levels. To date, we have granted Naturally Splendid the exclusive North American rights for Boreal's omega technologies and have more recently signed a Letter Of Intent with the wholly owned US subsidiary intending to grant world wide licensing rights to our water soluble cannabinoid technology. In the position of President of Naturally Splendid's American subsidiary, I will be responsible for long term strategic planning, the development of a professional management team, regulatory compliance and the creation of its manufacturing and distribution infrastructure in the United States in order to prepare for the launch of hemp extracted cannabinoid formulated products and services in 2015."

About Charles Brink, J.D. - Founder & Chairman of Full Spectrum Laboratories LTD. & Boreal Technologies

Charles R. Brink is a member of the Board and Managing Director of Full Spectrum Laboratories, Ltd. In these capacities, Mr. Brink is responsible for FSL's corporate management, the development and implementation of FSL's strategic plan, and ultimately FSL's financial performance. Mr. Brink has over 30 years of experience in the successful organization and operational management of a number of high tech startups. Mr. Brink was a Founder, Member of the Board, Chief Operating Officer and later General Counsel for Mona Vie, Inc. ("Mona Vie") the fastest growing private company in the food and beverage industry incorporated in 2003. By the time he retired from Mona Vie in 2008, Mona Vie had achieved annual sales in access of $942 million and had grown over 100% per quarter for a three year period.

Mr. Brink was responsible for infrastructure development, corporate administration, vendor relationships, human resource management and operational implementation of the business strategy. As a founder, Chief Executive Officer and/or Chief Operating Officer, Mr. Brink has been responsible for creating and managing joint ventures throughout Asia, South America and the Middle East.

Mr. Brink began his career as an Assistant District Attorney for Bonneville County, Idaho. He later joined Automatic Data Processing, Inc. as a corporate attorney specializing in merger and acquisition due diligence and intellectual property management. Mr. Brink founded two engineering software companies that were later sold to larger multi-national telecommunications companies. Mr. Brink received his B.A. degree from Florida Atlantic University, graduating Cum Laude and his JD degree from Gonzaga University, College of Law.

Naturally Splendid's VP of Operations Bryan Carson adds, "Charlie will be invaluable in the development and launch of the family of hemp extracted cannabinoid formulated products. As reported in earlier news, the initial suite of products will include: a) micro-encapsulated hemp oil drops with high cannabidol ("CBD") expression; b) CBD based soaps, lip balms and skin creams; and c) hemp extracted, cannabinoid based functional beverages. Having Charlie steer the development of our hemp extracted cannabinoid formulated product strategy, will be of significant benefit."

About Naturally Splendid Enterprises Ltd.

Naturally Splendid has an exclusive sales agreement to market and distribute, in North America, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega™ and H2Omega™, as well as the FlaxOmega™, CanolaOmega™, and ChiaOmega™ plant based omega products. These novel products utilize microencapsulation and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products.

Naturally Splendid's 100% owned NATERA™ line of hemp-based superfood products are carried nationwide by Canada's leading health food distributors and a network of retail stores across Canada including major retailers and specialty stores. Naturally Splendid's recently rebranded "NATERA™" line of products includes natural and flavored shelled hemp seeds as well as natural and flavored hemp protein powders.

About Full Spectrum Labs Limited.

Full Spectrum Laboratories, LTD. Incorporated in Ireland, is a bioresearch and product development company with operating subsidiaries in Canada and the United States. The company has principally focused on the plant cannabis sativa and has developed numerous technologies and made several discoveries resulting in two granted patents and over 11 patent applications, in just under 5 years. FSL currently concentrates on formulation and extraction technologies; analytical cannabis testing in Canada; advance cannabis plant breeding specializing in CBD expression; and cannabinoid bio-synthesis.

For more information e-mail info@naturallysplendid.com or call 604-559-8051

On Behalf of the Board of Directors

J. Craig Goodwin, CEO, Director

Forward-Looking Statements

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.